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Back to the Future: Hospitality Marketing 2010.
Tuesday, 16. March 2010, 22:46
Marketing success in decade 2010 will depend not only on the brand and its promises but also on the customer experience and his/ her influence on others.
Hospitality marketing in this decade will need to be many steps ahead. Moreover, consistent delivery of a superior and differentiated product experience that offers a greater perceived value will result in the acquisition and retention of customers of the coming decade.
The need to consistently deliver on Brand promises will be further underlined by the ability of customers to reveal instantly online.
Therefore, it is intrinsic for successful marketers of the coming decade to:
*Deliver consistently on brand promises and customer experiences
*Listen and interact regularly with customers to create, enhance, and maintain customer loyalty
*Create a unique selling proposition for services that cater to customer preferences to build and retain brand loyalty
*To create marketing communications that are based on product fact points and delivery of promised brand experiences
*Use sequential communication across a mix of marketing media
*Influence possible customers through existing customers.
*Word of mouth marketing, which has been redefined by the onset of the new wave of social media and Web 2.0 initiatives, should be harnessed to the maximum.
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