Tourexpi
This momentum reflects sustained growth as travelers increasingly seek locally grounded, experience-led stays, a demand underscored by Hilton’s 2026 Trends Report, which found that 86% of travelers value experiences over material gifts.
Owner interest in Hilton’s Collections brands continues to grow, driven by both new build and flexible conversion opportunities that allow hotels to retain their individual story and character while tapping into the benefits of Hilton. One of those benefits is Hilton’s industry-leading technology platform that connects customer, inventory, pricing and property systems through a cloud-based architecture that is built for scale. For brands like Curio Collection and Tapestry Collection, this means owners can deliver the boutique hotel style stays guests expect more efficiently, helping to deepen loyalty and create stronger, long-term value for owners.
Guest interest in Curio Collection and Tapestry Collection is also driven by the benefits of Hilton, especially Hilton Honors. The award-winning loyalty program offers members the ability to earn and redeem Points, access member discounts and contactless technology, including Digital Check-In/Check-Out and the flexibility to choose and access their room using Digital Key, exclusively through the Hilton Honors app.
Picture Credit: © 2026 Hilton
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