Tourexpi
This momentum reflects sustained growth as travelers increasingly seek locally grounded, experience-led stays, a demand underscored by Hilton’s 2026 Trends Report, which found that 86% of travelers value experiences over material gifts.
Owner interest in Hilton’s Collections brands continues to grow, driven by both new build and flexible conversion opportunities that allow hotels to retain their individual story and character while tapping into the benefits of Hilton. One of those benefits is Hilton’s industry-leading technology platform that connects customer, inventory, pricing and property systems through a cloud-based architecture that is built for scale. For brands like Curio Collection and Tapestry Collection, this means owners can deliver the boutique hotel style stays guests expect more efficiently, helping to deepen loyalty and create stronger, long-term value for owners.
Guest interest in Curio Collection and Tapestry Collection is also driven by the benefits of Hilton, especially Hilton Honors. The award-winning loyalty program offers members the ability to earn and redeem Points, access member discounts and contactless technology, including Digital Check-In/Check-Out and the flexibility to choose and access their room using Digital Key, exclusively through the Hilton Honors app.
Picture Credit: © 2026 Hilton
The most interesting news
Read the News

Miles & More becomes Lufthansa Group Miles & More
Loyalty programme will adopt a new name and identity as part of a broader group-wide brand strategy
Read the News

Seabourn unveils 54-voyage Ruby Collection for its 40th anniversary
Anniversary programme spans luxury ocean and expedition cruises from the Caribbean to Antarctica in 2028
Read the News

Oceania Cruises unveils immersive Caribbean voyages for 2026
New itineraries combine boutique ports, culinary experiences and small-group excursions aboard the line's newest ships
Read the News

Lufthansa's first Airbus A350-1000 receives special centenary livery
New flagship aircraft will join the airline's Munich fleet this autumn as Airbus' 700th delivery to the Lufthansa Group
Read the News

Luxury travel demand remains strong as bookings shift toward 2027
Pavlus Travel reports growing interest in premium experiences, Asia, expedition cruises and longer journeys
Read the News

Six Senses resorts in Switzerland and Thailand rank among the world’s best hotels
Travel + Leisure readers recognize Six Senses Crans-Montana and Six Senses Yao Noi in the 2026 World’s Best Awards
Read the News

Typhoon Bavi Disrupts Air Travel Across China with Thousands of Flight Cancellations
Severe thunderstorms and torrential rain affect airports, high-speed rail services and travel across large parts of eastern and southern China
Read the News

Radisson Hotel Group expands across Southeast Asia and the Pacific
New hotels and resort projects strengthen the Group's presence in key city, leisure and island destinations
Read the News

Luxury hotel brands reshape the premium cruise market
Global Travel Collection reports growing demand for branded voyages with average prices of US$40,000
Read the News

Thailand takes centre stage in Season 42 of The Challenge
The Paramount+ production showcases Bangkok, Pattaya and Chon Buri to international audiences from 5 August 2026
Read the News

Osaka and Kyoto lead Japan’s strong showing in global tourism index
Eight Japanese destinations rank among the world’s top 50 tourism cities in the 2026 Yanolja Attractiveness Index
Read the News

Chinese travel interest in Vietnam surges, Agoda reports
Accommodation searches from China rise 164 per cent as Vietnam strengthens its appeal across international markets
Read the News

Eurowings expands family-friendly services for the summer holidays
New onboard activities, discounts and free extras enhance the travel experience for children and families
Read the News

Lorenza Maggio named new CEO of Brussels Airlines
ITA Airways executive to succeed Dorothea von Boxberg and lead the Belgian carrier within the Lufthansa Group
Read the News

Nammos Hotels & Resorts to Launch Luxury Lifestyle Destination in Montenegro
Partnership with Smokva Bay will bring a luxury resort, branded residences and signature lifestyle experiences to the Budva Riviera
Read the News

TUI Care Foundation Opens Hospitality Academy for Disadvantaged Youth in Hanoi
New vocational training programme creates career opportunities for young people while supporting Vietnam’s growing hospitality industry
Read the News

Türkiye’s Most Spectacular Diving Destinations
From ancient relics and sunken aircraft to vibrant reefs, Türkiye offers divers unforgettable underwater experiences
Read the News

Hospitality Philippines Conference 2026 focuses on the next phase of industry growth
Industry leaders will meet in Manila to discuss investment, hotel development, revenue strategies and technology for the future of Philippine tourism
Read the News

Delta and Shell expand SAF supply across major US airports
Five-year agreement aims to build reliable fuel infrastructure and make sustainable aviation fuel part of routine airline operations
Read the News

IHG brings the Regent brand to Chengdu with new luxury hotel
Regent Chengdu will strengthen IHG’s upper luxury portfolio in Greater China when it opens in 2029
Read the News

Istanbul Airports Welcome More Than 63 Million Passengers in First Half of 2026
Türkiye’s aviation sector continues to grow as rising passenger numbers reinforce the country's position as a leading international travel hub