Tokyo, Singapore and Osaka Lead Summer Family Travel Demand from Thailand - Get updated on what's happening in tourism!

Thai families are once again turning to Asia’s leading urban destinations for their summer holidays, with Tokyo, Singapore and Osaka emerging as the most searched locations for the 2026 school summer break. According to digital travel platform Agoda, travellers are increasingly seeking destinations that combine world-class attractions, safety and easy-to-navigate environments suitable for all age groups.

The findings are based on accommodation searches made on Agoda between January 1 and April 30, 2026, for stays between June 19 and August 24, 2026, the period corresponding with the summer break in Thailand’s international school system. Searches included at least one child, highlighting travel patterns among families planning school holiday trips.

Family Travel Continues to Drive Summer Demand

The data suggests that families are prioritising destinations that offer a balance of entertainment, convenience and educational value. Beyond traditional sightseeing, many parents are looking for travel experiences that allow children to learn through direct cultural and real-world experiences while ensuring a relaxing holiday for the entire family.

The research also showed that the leading destinations remained among the most searched locations in 2025, underlining their continued popularity among Thai travellers. Hong Kong, however, recorded a slight decline in search interest compared with the previous year.

Tokyo Retains Top Position

Tokyo once again ranked as the most searched destination. The Japanese capital continues to attract families through its combination of entertainment, culture and accessibility.

Major attractions such as Tokyo Disneyland and Tokyo DisneySea remain key draws for visitors travelling with children. At the same time, efficient public transport, diverse culinary offerings, shopping districts and cultural landmarks make the city appealing to travellers of all generations, including grandparents travelling with extended families.

Singapore Strengthens Its Appeal

Singapore maintained its position among the top three destinations thanks to its reputation for safety, convenience and family-friendly infrastructure.

The city-state offers a broad range of attractions, including Universal Studios Singapore and the S.E.A. Aquarium. Its accessible transport system, extensive green spaces and renowned food scene also appeal to older travellers seeking a comfortable and relaxed urban experience.

Osaka Combines Entertainment and Culture

Osaka remained one of the most sought-after destinations for Thai families. The city is known for its major theme parks, entertainment districts and diverse visitor attractions.

Among its highlights is the Osaka Aquarium Kaiyukan, one of the largest aquariums in the world. Visitors also benefit from convenient transport links and easy access to nearby cultural destinations such as Kyoto and Nara. The combination of modern attractions and traditional Japanese experiences continues to make Osaka particularly attractive for multi-generational family travel.

Experiences for Every Generation

According to Agoda, destinations that offer a variety of experiences—including theme parks, aquariums and interactive attractions—continue to resonate strongly with Thai travellers. Such destinations allow families to combine entertainment, learning opportunities and quality time together within a single trip.

“Family travel continues to be a key driver during the summer holiday season, especially among Thai families planning trips around their children's school break. Destinations like Tokyo, Osaka, and Singapore remain highly appealing because they combine world-class theme parks with convenient travel access, diverse attractions, and experiences that cater to both children and adults. At Agoda, we are committed to helping people see the world for less, making these kinds of memorable family journeys more accessible to everyone,” said Akaporn Rodkong, Country Director, Thailand and Indochina at Agoda.

Growing Demand for Seamless Travel Planning

Agoda currently offers access to more than six million accommodation properties, over 130,000 flight routes and more than 300,000 activities worldwide. The platform enables travellers to organise accommodation, flights, activities and attraction tickets through a single booking platform, supporting the growing demand for convenient and seamless family travel experiences.

Image Credit: © Agoda