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Thailand Tourism Forum 2025: A Vision for Sustainable and Future-Ready Travel
The Thailand Tourism Forum 2025, held on 7 May in Bangkok, gathered over 500 participants to discuss the future of Thai tourism under the theme “Navigating Global Tourism Trends: Strengthening Thailand’s Tourism Industry.”
Thailand Tourism Forum 2025: A Vision for Sustainable and Future-Ready Travel

Hosted by the Ministry of Tourism and Sports in collaboration with UN Tourism and various partners, the event aimed to shape a sustainable tourism model for the future.

Key speakers included Minister of Tourism and Sports Sorawong Thienthong, Vice Minister Jakraphon Tangsutthitham, and senior officials from both public and private sectors. UN Tourism representatives shared insights on global trends, emphasizing the importance of sustainability, inclusivity, and crisis resilience.

Minister Thienthong outlined Thailand’s five strategic priorities: shifting from mass tourism to value-driven experiences, supporting community-based tourism in secondary cities, leveraging digital economy and soft power, exploring diverse source markets, and enhancing preparedness for future challenges.

The “Thailand Model” presented during the forum envisions a sustainable tourism strategy that balances economic growth with environmental and social responsibility, positioning Thailand as a leading global destination.

Image Credit: © TAT


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