Tourexpi
Targeting
55 secondary cities, the initiative features 12 themed experiences designed to
appeal to diverse traveller interests, from peaceful escapes to
adrenaline-filled adventures and culinary journeys.
Minister
Secretary Krisada Tanterdthit highlighted the campaign's strategic role in
boosting regional economies and sustainable tourism. TAT Deputy Governor
Apichai Chatchalermkit emphasized that the initiative aims to attract digital
nomads, families, food lovers, LGBTQ+ couples, and active seniors, reflecting
modern travel trends.
TAT
has partnered with various brands to offer exclusive travel and lifestyle
promotions, including discounted airfares from VietJet Air, Thai Lion Air, and
Nok Air, special rates from car rental companies, and cashback offers from
Bangkok Bank, UOB, and KTC credit cards. The campaign is part of the
"Amazing Thailand Grand Tourism and Sports Year 2025" and aims to
attract 250,000 travellers, generating at least 500 million baht in revenue.
Image
Credit: © TAT
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