Amazing Thailand Shines at OTM 2025 in Mumbai

Thailand

TAT’s participation underscores its commitment to strengthening the Indian market and further solidifying Thailand’s status as a top destination for Indian travellers in 2025.

The Tourism Authority of Thailand (TAT) is showcasing its diverse attractions at Outbound Travel Mart (OTM) 2025, South Asia’s largest travel trade fair, held from 30 January to 1 February at the Jio World Convention Centre. The 24th edition of OTM features more than 1,600 exhibitors from over 60 countries and has drawn over 40,000 visitors, including leisure and corporate travel professionals as well as travel enthusiasts.

Ms. Thapanee Kiatphaibool, TAT Governor, stated: “India remains one of our most significant tourism markets, and we are delighted to celebrate surpassing 2 million Indian visitors to Thailand last year. At OTM 2025, we present our country’s rich and diverse offerings as part of the Amazing Thailand Grand Tourism and Sports Year 2025. Our goal is to inspire first-time visitors, deepen connections with Indian travellers, and highlight unmatched experiences through cultural promotion and business exchanges.”

Marking its 12th consecutive year at OTM, TAT reaffirms its commitment to expanding its presence in the Indian market by highlighting the nation’s rich culture, renowned hospitality, and diverse tourism offerings. The Amazing Thailand Stand showcases luxury getaways, family holidays, wellness retreats, and corporate incentive packages. It also facilitates connections between 25 Thai tourism sellers and numerous Indian buyers, fostering opportunities for collaboration and mutual growth. The visually striking stand features a vibrant cultural zone with performances, arts, and crafts, symbolising the country’s dedication to immersive travel experiences.

With a target of 2.3 million Indian arrivals in 2025, TAT is focusing on key travel segments, including family vacations, weddings, millennial explorers, luxury leisure, and golf tourism. Flagship campaigns include “Living it up in Thailand,” aimed at millennial travellers, and “The Celebrations with Care and Inner Shine,” promoting the country as a premier destination for weddings and family celebrations.

Thailand welcomed 2,129,149 Indian visitors in 2024, marking a 30.74% increase from 2023’s 1,628,542 arrivals. This growth is attributed to visa exemptions for stays of up to 60 days, short direct flights of approximately two to four hours from major Indian cities, and strong air connectivity, with 2.93 million seats available in 2024—a 92.96% rebound from pre-pandemic levels. The country’s reputation for luxury experiences at exceptional value has further reinforced its appeal.

Indian travellers continue to favour destinations such as Bangkok, Phuket, and Krabi, while emerging locations like Surat Thani and Kanchanaburi are gaining popularity. Among the top activities are beach holidays, local cuisine, spa and wellness experiences, nightlife, and exploring historical sites.