Türkiye’s tourism revenue reaches over $65bn in 2025

Turkey

Visitor numbers climbed to 63.9 million, while average spending per capita exceeded $1,000, according to TurkStat

Türkiye closed 2025 with strong tourism performance, generating $65.23 billion in tourism income, a year-on-year increase of 6.8 percent, according to figures released by the Turkish Statistical Institute (TurkStat). The results underline the sector’s continued resilience, supported by rising visitor numbers and higher average spending.

A total of 63.92 million visitors travelled to Türkiye last year, marking a 2.7 percent increase compared to 2024. Growth was driven not only by higher arrivals, but also by improved revenue per visitor.

Higher spending per visitor

Average spending per visitor rose by 3.7 percent to $1,008 in 2025, while average daily spending reached $100. Package tours remained the largest revenue component, accounting for 28.2 percent of total tourism income. Food and beverage spending followed at 21.1 percent, with international transportation contributing a further 12.8 percent.

Travel, entertainment, and sportive and cultural activities were the main reasons for visiting Türkiye, representing 67.7 percent of all arrivals. Visiting relatives and friends ranked second at 19.6 percent, followed by shopping at 5.9 percent.

Outbound tourism also on the rise

Alongside inbound growth, Türkiye’s outbound tourism spending increased significantly. Expenditures by Turkish residents travelling abroad rose by 24 percent to $9.6 billion in 2025. The number of Turkish citizens travelling overseas also grew, up 4.4 percent to 11.9 million.

Revenues exceed government targets

Commenting on the figures, Finance Minister Mehmet Şimşek said tourism revenues had surpassed the targets set in the country’s medium-term economic programme. “Thanks to our policies aimed at spreading tourism across all four seasons and different areas, average spending per person rose above $1,000,” he wrote on the Turkish social media platform NSosyal.

The 2025 results reinforce tourism’s role as a key pillar of Türkiye’s economy, with both revenue growth and higher per-capita spending reflecting the sector’s ongoing structural shift toward higher value and year-round demand.