Qatar Airways showcases user-led innovation at Web Summit Qatar 2026 - Get updated on what's happening in tourism!

Qatar Airways returns to Web Summit Qatar 2026 as the Official Lifestyle and Travel Partner for the third consecutive year, unveiling a portfolio of user-led innovations designed to personalise the passenger journey and advance industry standards. At the Qatar Airways Pavilion, the airline highlights how emerging technologies are reshaping travel from inspiration and planning through to engagement and rewards.

At the centre of the presentation is the airline’s ‘Innovation Capsule’, where visitors can explore new digital tools and loyalty concepts that reflect Qatar Airways’ focus on intuitive design and customer-centric development.

Intuitive search with ‘Q Search’

One of the key highlights is ‘Q Search’, a first-of-its-kind solution in the airline sector. Designed to deliver instant answers across Qatar Airways’ products and services, Q Search allows users to interact in natural language and receive conversational, intuitive responses. The tool forms part of the airline’s broader digital ecosystem, aimed at simplifying access to information while enhancing the overall user experience.

Personalised inspiration through ‘Infinite Awards’

Qatar Airways Privilege Club is also introducing ‘Infinite Awards’, an AI-powered inspiration engine that helps members set travel goals, understand how to earn Avios and plan future journeys through a simple prompt. The tool generates personalised destination ideas and recommendations, while guiding members toward everyday opportunities to collect Avios based on their individual lifestyle.

Loyalty with social impact

Privilege Club members can also choose to donate their Avios to the Education Above All Foundation via the Qatar Airways website and app. The global education organisation promotes equal access to quality education and supports sustainable, inclusive development worldwide, allowing members to turn loyalty rewards into tangible social impact.

Expanding rewards beyond travel

In collaboration with Qatar Central Bank, Qatar Airways is extending its loyalty ecosystem through Himyan, Qatar’s first national pre-paid card. Himyan cardholders can collect one Avios for every QAR 8 spent on online or point-of-sale transactions, with additional Avios available through card-linked offers at participating Privilege Club partner outlets across retail, dining, entertainment and lifestyle sectors.

A new partnership with Mowasalat, ‘Karwa’, Qatar’s leading transport provider, further integrates loyalty into everyday mobility. Privilege Club members will soon be able to earn and spend Avios on taxi and chauffeured journeys by linking their Karwa and Privilege Club accounts via the Karwa Taxi app.

Enhanced partner ecosystems and digital engagement

Following an expanded partnership with telecommunications provider Ooredoo, Privilege Club members will benefit from improved conversion ratios between Nojoom Points and Avios, strengthening the value of cross-platform rewards.

Qatar Airways is also presenting its first digital destination, ‘QVerse Island’, launched within the Fortnite environment. The immersive experience reimagines Doha and Hamad International Airport, offering visitors an interactive way to explore the destination and engage with the airline’s brand. At Web Summit Qatar, QVerse Island can be experienced through dedicated interactive stations at the pavilion.

Insights through ‘Tarmac Talks’

Complementing the exhibition, Qatar Airways is hosting its ‘Tarmac Talks’ series, where airline experts share insights into the technologies on display. Topics range from loyalty analytics and airline transformation to cargo digitisation, providing a deeper look into the innovation driving the airline’s future.

Qatar Airways invites visitors and technology enthusiasts to explore Pavilion 1212-03 at Web Summit Qatar 2026 from 1 to 4 February, offering a glimpse into how user-led innovation is shaping the next generation of air travel.

Image Credit: © Qatar Airways