Moxy Hotels brings a playful twist to the New Year with Sweet Moxy Fest - Get updated on what's happening in tourism!

Moxy Hotels, part of Marriott Bonvoy’s global portfolio of more than 30 hotel brands, has launched Sweet Moxy Fest, a new brand campaign developed in collaboration with the creative candy label Amos. Introduced at the start of the year, the campaign combines limited-edition candy-inspired cocktails with interactive lobby experiences, reinforcing Moxy’s social, experience-led approach to hospitality.

Running across ten participating Moxy Hotels in Shanghai, Suzhou, Ningbo, Chongqing and Shenzhen, Sweet Moxy Fest adds a playful, sensory layer to the guest experience. Candy flavours, bright colours and hands-on activities are designed to turn the hotel lobby into a social space that encourages interaction, sharing and light-hearted fun.

Experiences beyond the stay

The campaign reflects shifting expectations among younger travellers, who increasingly look for hotels to offer more than accommodation alone. “Today’s younger travelers are seeking more than just a place to stay – they want experiences that feel personal, playful, and connected to the world around them,” said Betty Tian, Managing Vice President, Customer Group, Greater China, Marriott International. She described Moxy as a brand created to actively engage guests and noted that the collaboration with Amos translates candy into a shared, interactive experience that brings the brand’s playful DNA to life.

Candy-inspired cocktails as a centrepiece

At the heart of Sweet Moxy Fest are three New Year candy cocktails created exclusively for the campaign. Each drink incorporates Amos gummies and symbolic flavours associated with luck and celebration. One cocktail pairs orange gummies with a fresh, juicy profile, another uses building-block gummies to create a layered, creamy texture, while a third features goldfish-shaped gummies for a lively and refreshing finish.

On arrival, guests receive a Moxy Coin, which can be redeemed for one of the limited-edition candy cocktails, in addition to the brand’s standard complimentary welcome cocktail and mocktail. The ritual is designed to set a relaxed and upbeat tone from the moment of check-in.

Interactive lobbies and social moments

Beyond the bar, the campaign extends throughout the lobby. Guests can use their Moxy Coin to take part in interactive activities, including a Lucky Wheel with small challenges or giveaways and, at selected hotels, a Candy Claw machine offering Amos treats or themed merchandise. A self-service Sugar Boost Station provides sweets throughout the day, while candy-themed décor and custom plush elements create a visual backdrop intended for social sharing.

With Sweet Moxy Fest, Moxy Hotels continues to position the lobby as a social hub rather than a transitional space. The campaign blends design, flavour and playfulness into an experience that encourages guests to connect, linger and start the year with a lighter, sweeter stay.

Further information and bookings are available via Moxy Hotels’ official channels.

Image Credit: © Moxy Hotels