Tourexpi
From
11 to 17 August 2025, twelve travel influencers from India, Malaysia,
Indonesia, Japan and South Korea embarked on a motorcycle journey across
Southern Thailand, capturing authentic stories along the way.
The
Amazing Thailand X Royal Enfield collaboration forms part of the broader Amazing
Thailand X Global Allied initiative. Starting in Bangkok, the group travelled
through Trang, Phatthalung and Songkhla, experiencing a curated itinerary that
combined lifestyle, adventure and culture. Highlights included Muay Thai at
Rajadamnern Stadium, Trang’s vibrant street art, the Krachong Waterfall, and
the Khao Chong Botanical Garden. In Phatthalung, influencers explored Talay Noi
by traditional paddleboat and experienced the local Nora dance. In Songkhla,
they engaged with the city’s heritage through visits to Kim Yong Market and
traditional transport experiences.
The
campaign also involved direct participation from the Royal Enfield community in
Hat Yai, where 50 local motorcycle enthusiasts joined the ride, extending the
message of cultural connection and adventure tourism.
Influencers
documented their journey in real time across digital platforms under TAT’s Your
Stories Never End theme. To date, the campaign has generated 355 pieces of
promotional content – including posts, reels and stories – reaching an
estimated global audience of 14.7 million people.
Ms.
Thapanee Kiatphaibool, Governor of TAT, commented:
“This
collaboration with Royal Enfield is a powerful example of how lifestyle,
adventure and cultural exploration can come together to position Thailand as a
destination that goes beyond the ordinary. By engaging passionate influencers
and motorcycle communities across the region, we are not only showcasing
Thailand’s hidden gems but also inspiring travellers to create their own
unforgettable stories.”
Image
Credit: © TAT
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