Tourexpi
Thailand
officially opened the Maha Songkran World Water Festival 2025 last night with a
spectacular celebration in the heart of Bangkok. Hosted at Sanam Luang from
11–15 April, the festival is the centrepiece of the Amazing
Thailand Grand Tourism & Sports Year 2025, with the Thailand
Summer Festival campaign spotlighting Thai heritage, creativity, and
cultural unity.
The
day’s festivities began with the Maha Songkran Parade, held in the
presence of the Prime Minister, Cabinet members, ambassadors, and members
of the National Soft Power Strategy Committee. The parade marked the
opening of UNESCO-listed
Songkran, the traditional Thai New Year, followed by the official
proceedings at Sanam Luang.
Prime
Minister, H.E. Ms. Paetongtarn Shinawatra, officially opened the event,
stating, “The Maha Songkran World Water Festival 2025 brings together soft
power, technology, and creativity to deliver a memorable experience that boosts
tourism, drives the economy, and showcases Thailand’s ability to host
world-class events.”
Minister
of Tourism and Sports, Mr. Sorawong Thienthong, added, “This festival
reflects Thailand’s unique cultural identity and readiness to host large-scale
events. It reinforces our global image and supports the government’s goal of
positioning Thailand among the world’s top 10 festival destinations.”
The
vibrant procession of eight elaborately themed floats, beginning at 17.30
Hrs., travelled from Democracy Monument along Ratchadamnoen
Avenue to Sanam Luang, capturing the spirit and symbolism of Songkran
through uniquely Thai storytelling.
Highlights
included The River of Blessings, featuring the majestic Naga, a
mythical serpent believed to bring prosperity through water, and Colours
of the Seasons, which celebrated Thailand’s tropical fruits—most notably
durian, the “king of fruit”—alongside floating markets as symbols of
abundance. The Flavour of Siam paid tribute to UNESCO-listed Tomyum
Kung, not only a national dish but also a reflection of Thai wisdom and
harmony with nature. The Noble Elephant honoured Thailand’s revered
elephants for their cultural and historical significance, while Betta
Brilliance showcased the vibrant Thai fighting fish as a symbol of
national pride and creativity.
The
procession also featured Spirit of the Fairground, evoking the playful
atmosphere of traditional temple fairs; Tuk-Tuk Beats, blending Thai pop
culture with festive charm through the iconic tuk-tuk; and Songkran
Through Young Eyes, presenting the festival from the perspective of children as
both custodians and future creators of Thai cultural expression.
A
second parade will circle Sanam Luang on 13 April, and all floats will
remain on public display at the venue through 15 April.
From 15.00
to 23.00 Hrs. daily, Sanam Luang offers a fully immersive cultural experience
featuring live entertainment, regional showcases, traditional rituals, and
interactive zones that reflect Thailand’s diverse identity.
The Main
Stage, active from 16.00 to 23.00 Hrs., hosts a nightly lineup of some of
Thailand’s top artists, including Bodyslam, Carabao, Jeff Satur, Polycat,
The Toys, 4EVE, Joey Boy, Zeal, Tilly Birds, Paper Planes, Ink Waruntorn,
Musketeers, Lazyloxy, Paradox, Slapkiss, YourMood, Ja Nongpanee, Lamyai
Haithongkham, and many more. Alongside contemporary concerts, audiences will
enjoy classical and cultural performances such as full-scale khon masked
drama, orchestral presentations, and vintage ballroom dancing inspired by the
Suntharaporn band. Each evening concludes with a synchronised drone light
show featuring 1,200 drones lighting up the Bangkok sky.
Complementing
the large stage, A Smaller Performance area features traditional Thai
cultural acts such as shadow puppetry, Nora dance, Hun Krabok puppetry, Pong
Lang music, victory drums, and long drums, as well as contemporary
performances.
The Regional
Identity Zone, open daily from 15.00 to 22.00 Hrs., brings Thailand’s five
regions to life through architecture, crafts, and immersive experiences.
The North showcases Lanna-style architecture inspired
by Wat Lok Moli, with glowing lanterns, traditional coffee brewing, and
flag crafting. The Northeast features the grandeur of Phimai
Historical Park and colourful Phi Ta Khon masks, alongside
pottery and bead-stringing workshops. Central Thailand presents Ayutthaya-inspired
prang towers from Wat Phutthaisawan, paired with bamboo weaving and
kite-making under creative lighting. The East evokes a modern beach
atmosphere with glowing LED jellyfish, coral reef decor, and upcycled
crafts using ocean waste. The South celebrates coastal life with
vibrant Nora beads, batik painting, traditional boats, and kite displays —
all set within an illuminated seaside setting.
The “Thai
Charms” Zone invites visitors to experience the “5 Must Do in
Thailand”: Must Taste traditional Thai desserts, Must Try Muay
Thai or Thai massage, Must Buy local favourites like elephant pants
and herbal inhalers, Must See ancient boxing performances, and Must
Seek traditional dress-up for souvenir photos.
Festivalgoers
can step into a classic Thai Temple Fair, featuring a haunted house,
open-air cinema, Ferris wheel, and sand pagoda building. Traditional New
Year rituals include bathing Buddha images and water-pouring ceremonies to
honour elders.
The Water
Play Zone offers giant spill buckets, a water station for Songkran water
play, musical fountain shows, and EDM sets by DJs such as JJetrin,
Bubble Paint, Lazyprince, Leonie, Tong Apollo, B-Bass, and more.
Over 100
vendor booths offer regional dishes, crafts, and local products across
Thailand. The event’s commitment to sustainability is reflected in the GCYOU-TURN
initiative, which recycles plastic water bottles into reusable items on-site.
A
Festival Web App provides real-time updates, maps, and Songkran event
listings nationwide to support visitor convenience. Free shuttle services operate
daily from Central Pinklao, and MRT Sanam Chai Station, running
between 15.00–23.00 Hrs.
The Maha
Songkran World Water Festival 2025 not only honours the UNESCO-listed
Thai New Year but also reaffirms Thailand’s place as a leading
cultural destination — where tradition, innovation, and festive joy come
together — and invites the world to experience Thailand at its most joyful.
TAT
projects that Songkran 2025 will generate over 26.5 billion Baht in tourism
revenue during 12–16 April, marking an 8% increase year-on-year. This includes
476,000 international arrivals contributing over 7.32 billion Baht and more
than 4.4 million domestic visits generating 19.24 billion Baht.
Image
Credit: © TAT
The most interesting news
Read the News

Travel technology at ITB Berlin 2026: AI and global innovation reshape the industry
With six fully booked Travel Tech halls, strong international participation and a new Travel Tech Track in the convention programme, ITB Berlin 2026 underscores its role as the world’s leading platform for travel technology and digital transformati
Read the News

Türkiye’s airline fleets expand significantly over five years
Driven by rising passenger demand and major airport investments, Türkiye’s airlines have expanded their fleets sharply since 2021, with Turkish Airlines accounting for the largest share at the end of 2025
Read the News

Emirates extends Chauffeur-Drive service in Japan to Narita and Kansai
Premium ground service now available at three major Japanese airports from February and March 2026
Read the News

WTTC warns US border policy could cut visitor spend by more than USD 15bn
New research finds proposed ESTA social media disclosures may deter one-third of international travellers and put 157,000 U.S. jobs at risk
Read the News

Queen Mary 2 reunites with historic Queen Mary off Long Beach
Rare maritime rendezvous marks first meeting in 20 years during Cunard’s 2026 World Voyage
Read the News

Moxy Hotels brings a playful twist to the New Year with Sweet Moxy Fest
Limited-edition candy cocktails and interactive lobby experiences roll out across 10 Moxy Hotels in China
Read the News

Rome introduces entry fee for access to Trevi Fountain viewing area
€2 ticket aims to manage crowds and fund conservation following record visitor numbers
Read the News

DRV welcomes National Tourism Strategy as a clear signal for the travel industry
German cabinet sets priorities on competitiveness, cutting red tape and sustainable development
Read the News

Celebrity River Cruises announces 10 additional ships and opens 2028 Europe season
With an order for ten new vessels and the opening of bookings for its 2028 European season, Celebrity River Cruises is significantly accelerating its expansion on Europe’s rivers
Read the News

Air India expands single-aisle fleet with order for 30 Boeing 737 MAX jets
By ordering 30 additional Boeing 737 MAX aircraft, Air India is accelerating the modernisation of its fleet and reinforcing its growth strategy in India’s rapidly expanding domestic and regional aviation market
Read the News

Qatar Airways showcases user-led innovation at Web Summit Qatar 2026
The airline presents customer-centric digital, loyalty and experiential technologies at its Innovation Pavilion from 1–4 February
Read the News

Türkiye’s tourism revenue reaches over $65bn in 2025
Visitor numbers climbed to 63.9 million, while average spending per capita exceeded $1,000, according to TurkStat
Read the News

Lufthansa to modernise A380 Business Class with new premium seats
All eight Airbus A380s to receive upgraded Business Class cabins as part of Lufthansa’s largest fleet renewal programme
Read the News

Hurghada: TUI Care Foundation supports Maaza Bedouin community through cultural tourism
With a new cultural tourism initiative in Hurghada, the TUI Care Foundation is strengthening the visibility, livelihoods and cultural heritage of Egypt’s Maaza Bedouin community while creating authentic experiences for visitors to the Red Sea desti
Read the News

TAT launches ‘Feel All The Feelings’ campaign with LISA as Amazing Thailand Ambassador
With a new TV commercial featuring Lalisa “LISA” Manobal, the Tourism Authority of Thailand (TAT) is strengthening its Trusted Thailand strategy and positioning the country as a high-quality destination through emotion-led storytelling
Read the News

TAT launches Amazing MuayThai Festival 2026 in Hua Hin
Four-day event from 4–7 February celebrates National Muay Thai Day and positions Thai heritage at the heart of sports tourism
Read the News

GNTB named Top 100 Innovator for sixth consecutive year
Jury honours digital projects and AI-driven marketing strategies that strengthen Germany’s global destination profile
Read the News

ITB China names Georgia Partner Destination for 2026
Partnership highlights Georgia’s strategic focus on the Chinese outbound market and deepens cooperation in destination promotion and trade exchange
Read the News

TAT launches Expat Travel Fair 2026 in Hat Yai
New Go South initiative targets expatriates and long-stay visitors with value-led offers and cultural experiences across Southern Thailand
Read the News

Oceania Cruises marks America’s 250th anniversary with distinctive Alaska and New England voyages
Luxury cruise line unveils 19 journeys in 2026 combining heritage, landscapes and destination-focused culinary experiences
Read the News

Condor launches daily Frankfurt–Cairo service from May 2026
New route strengthens Condor’s international network and expands access to a key market in North Africa