Tourexpi
Vietnam: First Robinson Club in Hoi An to be launched in December 2024
Vietnam is an emerging tourism destination that is
becoming increasingly popular not only with backpackers but also with
adventurous holidaymakers. TUI Group is taking this trend as an opportunity to
expand its hotel portfolio in Southeast Asia by introducing another TUI hotel
experience in the destination. In addition to the TUI Blue brand, which is
already established in the market, a Robinson Club will open in Vietnam for the
first time at the end of 2024. With the launch of the premium club brand, TUI Group
is strengthening its position in the region and offering its guests hotel
experiences ranging from personalised to club holidays.
The first TUI Blue hotel opened in Vietnam four
years ago. With the opening of the TUI Blue Nha Trang in January this year and
the TUI Blue Tuy Hoa this week, the portfolio has been consistently expanded.
"Many travellers to Vietnam prefer city hotels close to the beach as a
starting point for discovering the region's nature and cultural
highlights," says Artur Gerber, Managing Director of TUI Blue. "With
our TUI Blue concept, we offer the perfect mix of relaxation and an authentic,
local holiday experience." The newly built TUI Blue Tuy Hoa is located in
the coastal town of the same name and has 218 rooms.
In order to complement the variety of hotel
experiences, a Robinson Club will be launched in Vietnam for the first time in
December 2024. The existing TUI Blue Nam Hoi An with 318 rooms will be
converted into the premium club concept. The spacious beach resort will be
complemented by the brand's extensive food & beverage selection, for which
central areas such as the main restaurant, beach and pool bar will be expanded
and renovated. The sports programme will also be adapted to the needs of
Robinson's active target group. Among other things, the resort will have
additional tennis and beach volleyball courts, two padel courts and an extended
water sports centre.
"We are delighted to be able to offer our
Robinson Club concept in Vietnam for the first time. Our clubs in Thailand and
the Maldives have already attracted many new guests from the Asian region, who
are just as enthusiastic about the resorts as our regular customers. We
now want to continue our successful concept in this new exciting
destination", says Bernd Mäser, Managing Director of Robinson.
Image
Credit: © TUI Group
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