Vietnam: First Robinson Club in Hoi An to be launched in December 2024

International

TUI Group focuses on a variety of new holiday experiences in emerging tourism destination / New: TUI Blue Tuy Hoa in the south-east opens this week.

Vietnam is an emerging tourism destination that is becoming increasingly popular not only with backpackers but also with adventurous holidaymakers. TUI Group is taking this trend as an opportunity to expand its hotel portfolio in Southeast Asia by introducing another TUI hotel experience in the destination. In addition to the TUI Blue brand, which is already established in the market, a Robinson Club will open in Vietnam for the first time at the end of 2024. With the launch of the premium club brand, TUI Group is strengthening its position in the region and offering its guests hotel experiences ranging from personalised to club holidays.

The first TUI Blue hotel opened in Vietnam four years ago. With the opening of the TUI Blue Nha Trang in January this year and the TUI Blue Tuy Hoa this week, the portfolio has been consistently expanded. "Many travellers to Vietnam prefer city hotels close to the beach as a starting point for discovering the region's nature and cultural highlights," says Artur Gerber, Managing Director of TUI Blue. "With our TUI Blue concept, we offer the perfect mix of relaxation and an authentic, local holiday experience." The newly built TUI Blue Tuy Hoa is located in the coastal town of the same name and has 218 rooms.

In order to complement the variety of hotel experiences, a Robinson Club will be launched in Vietnam for the first time in December 2024. The existing TUI Blue Nam Hoi An with 318 rooms will be converted into the premium club concept. The spacious beach resort will be complemented by the brand's extensive food & beverage selection, for which central areas such as the main restaurant, beach and pool bar will be expanded and renovated. The sports programme will also be adapted to the needs of Robinson's active target group. Among other things, the resort will have additional tennis and beach volleyball courts, two padel courts and an extended water sports centre.

"We are delighted to be able to offer our Robinson Club concept in Vietnam for the first time. Our clubs in Thailand and the Maldives have already attracted many new guests from the Asian region, who are just as enthusiastic about the resorts as our regular customers. We now want to continue our successful concept in this new exciting destination", says Bernd Mäser, Managing Director of Robinson.