Tourexpi
Radisson Hotel Group will hold its global Career Fest
throughout October 2026, placing particular emphasis on artificial
intelligence, international career mobility and the changing skills required in
hospitality. The hybrid event is aimed both at existing employees and people
considering a career in the hotel industry.
The 2026 edition follows last year’s Career Fest,
which attracted more than 12,000 registrations and, according to Radisson,
generated a social media reach of 26.77 million people. This year, participants
in more than 100 countries will have access to virtual sessions, regional
activities, workshops and events at individual hotels.
Hospitality careers become less linear
One of the central themes is the changing structure of
careers in the hotel industry. Radisson expects professional development to
increasingly cross traditional boundaries between operational departments,
management functions, countries and specialist areas.
The programme will therefore address international
career opportunities, moves between different functions, leadership development
and professional reinvention. Personal branding, job interviews and wider
trends affecting the hospitality labour market are also included.
For Radisson, internal mobility is part of a broader
strategy to retain and develop employees. The group currently has more than
75,000 employees and a portfolio of over 1,600 hotels in operation and under
development across more than 100 countries.
Artificial intelligence creates new hospitality roles
Artificial intelligence will receive particular
attention during Career Fest 2026. Sessions will examine how AI can support
hotel employees, contribute to more personalised guest experiences and change
existing roles while creating new areas of expertise.
The focus is therefore not limited to the use of
individual AI applications. Radisson wants employees to develop digital
capabilities and other skills that could become increasingly important as hotel
operations, distribution and customer service become more technology-driven.
For an industry traditionally dependent on personal
service and large numbers of employees, the combination of human skills and new
technology is becoming an increasingly important workforce issue.
Workshops and leadership sessions throughout October
Career Fest will include global virtual workshops,
leadership discussions, career development sessions and training dedicated to
future skills. Employees and executives from different functions, brands and
markets will also present their own career paths.
The programme is intended to demonstrate opportunities
ranging from an employee’s first position in hospitality to international
transfers, moves into different departments and progression into management.
Recruitment and retention remain strategic issues
Beyond recruitment, Career Fest forms part of Radisson
Hotel Group’s approach to continuous learning, internal mobility and leadership
development. By making career paths across brands, functions and countries more
visible, the company aims to provide existing employees with opportunities for
advancement while attracting new talent to the industry.
The 2026 focus on AI adds another dimension to that
strategy. As technology changes hotel operations and guest interaction,
Radisson is positioning the ability to acquire new skills and move between
roles as an increasingly important part of a long-term hospitality career.
Image Credit: © AI generated illustration using material courtesy of Radisson
Hotel Group
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