IHG’s Vignette Collection marks 10 open hotels in Greater China

International

Milestone underscores growth of distinctive luxury and lifestyle stays rooted in place and meaning

IHG Hotels & Resorts has reached a new milestone in Greater China, with its Vignette Collection now comprising 10 open hotels across the region. The achievement highlights the continued expansion of IHG’s luxury and lifestyle portfolio and reflects a growing focus on individualized, experience-led hospitality.

As travel preferences shift away from standardized offerings, guests are increasingly seeking stays defined by authenticity, emotional connection, and a strong sense of place. Vignette Collection is positioned to respond to this change, offering hotels that emphasise storytelling, character, and meaningful guest experiences closely tied to their destinations.

A flexible luxury brand rooted in individuality

Vignette Collection forms part of IHG’s luxury and lifestyle portfolio and brings together a curated group of hotels, each with its own identity and narrative. The brand provides a flexible pathway for hotel conversion and the thoughtful enhancement of high-quality existing properties and unique projects, allowing them to elevate guest experiences while preserving their individual character. This approach has enabled IHG to enrich its presence in Greater China through a diverse range of urban and lifestyle destinations.

Executive perspective on portfolio growth

“Reaching 10 open Vignette Collection hotels in Greater China marks an important milestone in the steady development of our luxury and lifestyle portfolio,” said Jerome Qiu, Chief Operating Officer, IHG Greater China. “As travel preferences continue to evolve, guests are placing greater emphasis on authenticity and meaningful connections with the destinations they visit. Through its distinctive yet flexible brand approach, Vignette Collection allows hotels with strong character and compelling stories to be thoughtfully reintroduced, bringing luxury back to its essence — experiences that are memorable, personal, and meaningful.”

Supporting urban renewal through design-led projects

Since its global launch in 2021 and its entry into Greater China in 2023, Vignette Collection has expanded steadily across major cities and lifestyle hubs. By respecting original architecture and cultural context, and by leveraging IHG’s operating platform and global resources, the brand supports the renewal and upgrading of existing properties while retaining their original identity.

An example is Palm Springs Hotel Chengdu, where the integration of Vignette Collection brand elements enhances the guest journey while preserving the hotel’s established character. Such projects contribute to a more layered and differentiated luxury hospitality landscape in urban environments.

One-of-a-kind stays and memorable rituals

At the core of Vignette Collection is a commitment to One-of-a-Kind Stays, with each hotel offering its own interpretation shaped by location and local culture. The brand’s Memorable Rituals are designed to create moments that resonate beyond the stay itself.

At TFT Chongqing, for instance, guests can personalise artistic key cards and take part in a bespoke fragrance experience, turning their stay into a tangible and lasting memory of the city.

Integrating community and responsibility

Guided by its “A Means for Good” ethos, Vignette Collection incorporates social and environmental responsibility into its long-term practices. At THE ONE Shanghai Downtown, the hotel collaborates with local artists and community partners, showcasing works by emerging creatives in public spaces, with proceeds supporting creative education initiatives. These efforts allow guests to engage naturally with the local community, adding depth and purpose to their stay.

With 10 hotels now open and several additional projects in preparation, Vignette Collection continues to expand its footprint in Greater China. As the portfolio grows, IHG Hotels & Resorts aims to further explore the intersection of urban renewal, destination storytelling, and meaningful luxury travel experiences across the region.