Tourexpi
The national carrier of the State of Qatar has
broken new ground at ITB Berlin 2024 with the successful launch of its
holographic virtual cabin crew, Sama 2.0. Qatar Airways is the world’s first
airline to develop the Artificial Intelligence powered digital human cabin crew
to assist its passengers in designing curated travel experiences.
Sama, meaning ‘sky’ in Arabic, has taken centre
stage at the new Qatar Airways stand during ITB Berlin. The biggest travel and
tourism trade event saw the revolutionary showcase of Sama, who continues to
interact with both visitors and media alike. Enabled by industry-leading
conversational AI, she will continue to learn and develop over time to improve
responses through passenger interactions.
Sama 2.0 is ready to answer questions in real time
such as Qatar Airways FAQs, destinations, support tips and more, and will be
accessible through QVerse, Qatar Airways’ immersive digital platform, as well
as through the Qatar Airways app.
Sama is developed by Qatar Airways in partnership
with UneeQ, a leader in AI digital human technology. This collaboration between
Qatar Airways and UneeQ harnesses UneeQ’s innovative platform to enhance the
digital travel experience and sets new standards in the aviation industry. The
one-of-a-kind cabin crew is also poised to create benchmarks for personalised
and functional service interactions in air travel.
Qatar Airways Vice President Marketing, Babar
Rahman, said: “Sama 2.0 represents our relentless pursuit of innovation, and
embodies Qatar Airways’ values of exceptional service and hospitality. This is
a monumental point in spearheading the successful synergy between technology
and human connection – not only for Qatar Airways, but also for the industry at
large. Qatar Airways affirms its commitment to leading and collaborating with
innovation experts to create pioneering products and services for its customers.”
UneeQ Chief Executive Officer, Danny Tomsett, said:
“Sama embodies UneeQ's commitment to blending technology with empathy and
personalisation, providing an innovative solution that aligns with Qatar
Airways’ reputation for world-class service. She's a testament to the endless
possibilities of AI, capable of delivering personalised and engaging
interactions that mirror human conversation.”
Owing to its marked success in introducing and
implementing the latest technologies to enhance passenger experiences, Qatar
Airways has been continually lauded for its innovative efforts, with the latest
recognition received from the World Travel Tech Awards for the World’s Best
Airline Website.
Qatar Airways recently also unveiled its Generative
AI experience for hassle-free and personalised travel planning at the Web
Summit Qatar. The experience utilises comprehensive visual interactions and an
interactive 3D map to understand customers' travel preferences, thereby
eliminating the need for manual searches. Customers can thus seamlessly receive
suggestions for their dream journeys across Qatar Airways’ network of over 170
destinations.
To interact with Sama 2.0 during ITB Berlin and
discover Qatar Airways’ world of digital innovation, visit the new Qatar
Airways exhibition pavilion 102, Hall 4.2, until 7 March 2024.
Image
Credit: © Qatar Airways
The most interesting news
Marriott International to Bring the Ritz-Carlton Reserve to Trojena, the Mountains of NEOM
Marriott International, Inc. announced it has signed an agreement with NEOM to open its second Ritz-Carlton Reserve in Saudi Arabia. Anticipated to open in Trojena, a year-round mountain destination located in the northwest region of the country, the
Colorful Guizhou visiting France
The wonders of Southwest China's Guizhou province are being shared with the people of Paris, France until April 26 at the Mountain Park Province Colorful Guizhou Wind event.
Oceania Cruises Debuts New Mediterranean Sailings for 2025
New sailings highlight European cities, holiday islands and lesser-known ports.
Accor & Alesayi Holding Announce Abraj Omar Hotel & Residences Makkah – MGallery Collection
Accor, a world-leading hospitality group, in partnership with Alesayi Holding, a leader in the Saudi Arabian real estate market with a diverse portfolio of residential and commercial units, has announced plans for the opening of a new hotel and resid
Emirates arranges Autism Familiarisation Flight and Travel Rehearsal for 30 families
Furthering Dubai's commitment to accessible travel and to raise awareness of autism, Emirates invited 30 UAE families with neurodiverse children to have a real check in experience and familiarisation flight on the 24 April, in Terminal 3 Dubai Intern
Qatar Airways to Participate in ATM Dubai 2024 with the World’s First AI Digital Human Cabin Crew
The ‘Best Airline in the Middle East’ will offer industry experts the chance to interact with the latest generation of its revolutionary digital innovation at the Arabian Travel Market Dubai, from 6 to 9 May 2024.
Venice introduces entrance fee for touristic old city
Some 7,000 tourists paid $5.35 to visit city on first day of test regulation
Discover the Iconic Bosphorus Mansions
Architectural Marvels Contemplating İstanbul's Landmark Waterway.
Hyatt Reveals Survey Findings on the Hotel Stay Needs of Neurodivergent Travelers
Hyatt collaborates with KultureCity for a survey of more than 1,000 neurodivergent individuals and caregivers to drive research-supported action.
Danish cyclist Andresen wins stage 5 of Tour of Türkiye
Tobias Lund Andresen retains general classification with a time of 18 hours, 51 minutes, and 57 seconds
Morocco’s first Radisson-branded hotel opens in Casablanca
Radisson Hotel Casablanca Gauthier La Citadelle opens its doors as the first upscale Radisson-branded hotel in Morocco. Situated in the heart of the vibrant Gauthier district in Casablanca, the thriving port city that fronts the Atlantic Ocean, the o
May bank holidays: discover Europe spontaneously with Eurowings
Attractive last-minute ideas for a long weekend.
Emirates offers children an exclusive player escort experience at the Olympique Lyonnais match
Emirates, the Official Main Sponsor of Olympique Lyonnais, sparked excitement on the field last weekend as it hosted children from local organisations, Hôpital Mère Enfant and Centre Léon Bérard on 14 April, 2024.
Warm temperatures prompt early surge in diving tourism in Turkish town of Kusadasi
Demand for diving high thanks to sunny weather and calm sea, diving instructor tells Anadolu.
Hamad International Airport Sets New Record in Q1 2024, Surpassing Previous Q1 Figures
Doha's airport was just named the World's Best Airport 2024 by the prestigious Skytrax World Airport Awards.
Galaxy Macau Announces Asia's Most Anticipated New Hotel
Galaxy Entertainment Group, market leaders in bringing to life unparalleled hospitality partnerships with the world's leading hotel brands, announces a landmark tie-up with Capella Hotels and Resorts - named Best Hotel Brand in the world by Travel +
China Eastern to inaugurate direct Shanghai-Marseille flight on July 2
China Eastern Airlines announced it will officially launch a new direct flight between Shanghai and Marseille, France on July 2 this year.
Hyatt Reveals Survey Findings on the Hotel Stay Needs of Neurodivergent Travelers
Hyatt collaborates with KultureCity for a survey of more than 1,000 neurodivergent individuals and caregivers to drive research-supported action.
Romance meets iconic lifestyle with the arrival of Radisson Collection in Paris
Radisson Hotel Group, in partnership with Redevco, a real estate investment and asset management company, is proud to announce the arrival of its Radisson Collection brand in the heart of Paris.
First scheduled flight with Lufthansa Allegris on board takes off
A350-900 with 268 passengers on the way from Munich to Vancouver.
Kempinski Hotels to make its Vietnam debut with a luxury hideaway on the banks of Saigon River
Kempinski introduces a riverside resort rooted in Vietnamese culture and heritage, designed by legendary architectural studio Kengo Kuma & Associates.