Ryanair launches 'Travel Agent Direct' to empower offline agencies and boost fare transparency

International

Ryanair, Europe’s leading airline, has announced the launch of Travel Agent Direct (TAD), a new authorised booking platform designed for traditional travel agencies.

The platform allows agencies to book Ryanair flights directly, ensuring full price transparency for customers.

This move is part of Ryanair’s broader strategy to work exclusively with trusted and authorised partners. The aim is to protect customer data, avoid hidden fees, and ensure passengers receive flight updates directly from the airline—without the need for customers to manually verify bookings. In contrast, unauthorised agencies are often accused of scraping data, charging hidden markups, and misleading passengers.

Travel Agent Direct simplifies access to Ryanair’s extensive network of over 3,600 daily flights to more than 230 destinations across Europe, giving brick-and-mortar agencies a powerful tool to serve their clients more efficiently.

Dara Brady, Chief Marketing Officer at Ryanair, said:

“We’re delighted to launch Travel Agent Direct, giving authorised agencies access to Ryanair’s low fares across our entire network of 230+ destinations—on the condition they provide full fare transparency to customers. This initiative reinforces our ongoing commitment to fair and transparent sales practices. Travellers can now be confident they’re seeing real Ryanair prices and that their contact information reaches us directly, so we can keep them informed about their flights. As Ryanair targets 300 million passengers annually by 2034, we look forward to strengthening our partnerships with trusted travel agencies across Europe.”