Lorenza Maggio named new CEO of Brussels Airlines

International

ITA Airways executive to succeed Dorothea von Boxberg and lead the Belgian carrier within the Lufthansa Group

Lorenza Maggio has been appointed Chief Executive Officer of Brussels Airlines by the Executive Board of Deutsche Lufthansa AG. The appointment remains subject to approval by the Board of Directors of SN Airholding. In addition to leading the Belgian airline, Maggio will also serve as Executive Board Representative to the European Commission.

She succeeds Dorothea von Boxberg, who will leave the company at her own request on 31 August 2026. The date of Maggio’s transition from Rome to Brussels will be announced at a later stage.

Experienced Lufthansa Group executive

Maggio has been a member of the Board of Directors of ITA Airways since January 2025, serving as Chief Strategy and Integration Officer. In that role, she has overseen the airline’s integration into the Lufthansa Group while also shaping its long-term strategic development.

Before joining ITA Airways, she was Vice President Sales for the Lufthansa Group’s network airlines across Europe, excluding the home markets, as well as the Middle East and Africa. Earlier in her career, she led brand and customer strategy at Eurowings and served as Managing Director of an LSG Group subsidiary.

Leadership transition from within the group

“Lorenza Maggio is a highly accomplished and internationally experienced airline executive,” said Dieter Vranckx, Chairman of the Board of Directors of SN Airholding and Chief Commercial Officer of the Lufthansa Group. “She knows the industry and our group from various leadership positions at different companies. With her proven expertise, she will lead Brussels Airlines as an integrated hub airline within the Lufthansa Group.”

Vranckx also thanked Dorothea von Boxberg for her many years of service, adding that he was pleased the company had been able to appoint a successor from within the Lufthansa Group.