Kinshasa to Host First-Ever World Music and Tourism Festival - Get updated on what's happening in tourism!

UN Tourism is supporting the event, highlighting the powerful role of music and tourism in fostering dialogue, cultural exchange, and sustainable development.

With the theme “The Rumba Route for Peace,” the festival will explore how music connects cultures, strengthens communities, and opens economic opportunities. It also supports national efforts to promote cultural heritage, expand the creative economy, and build peace through cultural expression.

Celebrating Rumba, Innovation, and Heritage

At the heart of the event is Congolese Rumba—inscribed on UNESCO’s list of Intangible Cultural Heritage in 2021—highlighting its role in shaping identity and attracting cultural tourism. The festival forms part of broader initiatives to link Africa’s cultural assets to inclusive growth and cross-cultural dialogue.

A Three-Day Cultural Celebration

Hosted at the Central African Cultural and Arts Centre (CCAPAC), the festival programme includes:

Roundtables on:

·         Musical diplomacy for peace

·         Copyright and fair remuneration for artists

·         Music as a tool for destination branding

·         Youth and digital innovation in the creative sector

·         Cultural Village and Exhibition Centre

·         Performances by Congolese and international artists

·         A "Fair Play" Masterclass for musicians and entrepreneurs

·         A Rumba-themed welcome, gala dinner, and cultural tours

Minister of Tourism, H.E. Mr. Didier M’Pambia Musanga, emphasised:

“The Festival will unite voices to explore how music shapes lives, stimulates economic opportunity, and—through innovation and technology—fosters deeper connections among people.”

A Platform for Dialogue and Collaboration

The event will gather representatives from governments, international organisations, private sector partners, and civil society. Confirmed partners include UNESCO, ARIPO, Sony Music Entertainment, Sound Diplomacy, and cultural leaders from Africa, Latin America, and Europe.

UN Tourism Secretary-General Zurab Pololikashvili stated:

“Music speaks to everyone. This Festival is an opportunity to honour Congolese creativity while advancing local development, regional cooperation, and global understanding. UN Tourism proudly supports this initiative, which reflects the shared power of tourism and culture to build bridges, promote peace, and unlock new possibilities.”

Everyone Is Welcome

Open to the public, professionals, and young people alike, the World Music and Tourism Festival invites all to discover how music and tourism can come together to inspire unity and positive change. From powerful performances to meaningful policy discussions, the event is a celebration of culture’s role in shaping a more connected and peaceful world.

Image Credit: © UN Tourism