Hilton Signs First Tapestry Collection by Hilton in Saudi Arabia in Partnership with Al Musbah Group

International

Hilton has announced the signing of Diyar Ajwa, Tapestry Collection by Hilton, marking the debut of the lifestyle-oriented Tapestry Collection brand in Saudi Arabia.

The hotel, developed in collaboration with Al Musbah Group, is set to open later in 2025 and will be located in the heart of Madinah, one of the world’s most important religious tourism destinations.

Situated just north of the central Haram area, the hotel will offer direct pedestrian access and views of Al Masjid Al Nabawi, ensuring a convenient and comfortable experience for guests. The location also benefits from excellent transport connections, including close proximity to Prince Mohammad bin Abdulaziz International Airport and the Haramain High-Speed Rail, linking Makkah, Madinah, and Jeddah.

Mohammed Almusbahi, Director of Al Musbah Group, commented, “We are proud to collaborate once again with Hilton to bring the first Tapestry Collection by Hilton to the Kingdom. With its strong connection to local heritage, this hotel will provide pilgrims and visitors with a genuinely authentic experience in Madinah. Our continued partnership reflects a shared vision to support the Kingdom’s hospitality development and deliver world-class offerings in key cities.”

Diyar Ajwa, Tapestry Collection by Hilton will feature 221 guest rooms and suites, an all-day dining restaurant, a café, and a fitness centre. The design concept draws inspiration from the iconic Ajwa date—cultivated exclusively in Madinah—adding a culturally rich dimension to the guest experience.

Carlos Khneisser, Hilton’s Vice President of Development for the Middle East and Africa, said, “We are excited to introduce the Tapestry Collection brand to Saudi Arabia with this new signing. This project underscores our longstanding relationship with Al Musbah Group and our commitment to expanding and diversifying Hilton’s presence in the Kingdom’s key destinations.”

Tapestry Collection by Hilton is a global portfolio of unique, independent hotels that combine individual character with elevated design and locally inspired food and beverage experiences. The brand offers travellers authentic stays in destinations worth discovering.

Hilton currently operates 20 hotels across Saudi Arabia and has 77 more under development—representing a quarter of all branded hotel rooms currently under construction in the country. Among recent signings is Spark by Hilton Makkah Aziziyah, also with Al Musbah Group, which introduces Hilton’s premium economy brand to the Middle East and Africa. Hilton’s expanding pipeline aligns with Saudi Vision 2030 and reinforces its role in shaping the future of the Kingdom’s hospitality landscape.