Tourexpi
Hilton has signed multiple new property agreements
with its long-time partner Sun Group, one of Vietnam’s leading developers in
tourism, real estate, and infrastructure. The deal adds five new hotels and
nearly 1,800 rooms, introducing Hilton’s Conrad Hotels & Resorts, LXR
Hotels & Resorts, and DoubleTree by Hilton brands to new destinations while
expanding the company’s flagship Hilton Hotels & Resorts portfolio
nationwide.
“Vietnam has long been central to Hilton’s growth
story in Southeast Asia,” said Chris Nassetta, President & CEO of Hilton.
“This partnership combines Hilton’s global expertise with Sun Group’s local
insight to create exceptional destinations that reflect Vietnam’s culture,
creativity, and natural beauty.”
Sun Group Chairman Dang Minh Truong added: “By
bringing Hilton’s world-class brands to Quang Ninh, Da Nang, and Phu Quoc, we
are setting new standards for integrated resorts that unite authenticity,
sustainability, and global hospitality excellence.”
The
five new properties
LXR Hotels & Resorts Da Nang Riverside – The
brand’s debut in Vietnam, offering an 80-room luxury retreat on Đảo Xanh Island
along the Han River, blending bespoke design with immersive cultural
experiences.
Conrad Phu Quoc, Hilton Phu Quoc, and DoubleTree by
Hilton Phu Quoc – A multi-brand complex with 1,500 rooms in total, part of the
new hospitality precinct being developed for the APEC 2027 Economic Leaders’
Meeting, positioning Phu Quoc as a premier meetings and leisure destination.
Hilton Quang Hanh Onsen Resort – Opening in late 2025
near Ha Long Bay, featuring 216 rooms and villas, mineral hot springs, saunas,
private onsens, and a holistic spa experience.
Doubling Hilton’s footprint in Vietnam
Vietnam is currently Hilton’s third-largest market in
Southeast Asia, with 21 operating hotels. With these new signings, the group is
set to double its presence by 2027, expanding its development pipeline from 16
to 21 properties.
Alan Watts, President, Asia Pacific, Hilton,
commented: “Our deepened partnership with Sun Group underlines the strong
confidence investors place in Hilton’s global brands and performance. With a
footprint stretching from Quang Ninh to Phu Quoc, Vietnam remains one of our
most dynamic growth markets in Asia Pacific.”
All new properties will participate in Hilton Honors,
the company’s award-winning loyalty program encompassing its 25 global brands.
Image
Credit: © Hilton
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