Fitur 2026 expands its technological dimension with the introduction of the Knowledge Hub

International

The International Tourism Trade Fair, taking place from 21 to 25 January at IFEMA MADRID, reinforces its leadership with Hall 12 as the epicentre of tourism innovation.

Over the course of the professional days, the Knowledge Hub will host the Travel Technology area, which has grown by more than 35%, as well as FITUR Know-How & Export, FITUR Sports, FITUR Talent, FITUR TechY, and the FITURNEXT Observatory.

Madrid, 3 July 2025 – FITUR, the International Tourism Trade Fair, to be held from 21 to 25 January 2026 at IFEMA MADRID, is expanding its technological dimension with the launch of the Knowledge Hub. Located in Hall 12, this new space will bring together forward-thinking companies from around the globe that are shaping the future of tourism through innovation and digital transformation.

During the professional days — Wednesday 21, Thursday 22, and Friday 23 January — Hall 12 will host hundreds of sessions featuring international experts exchanging experiences and showcasing best practices that define emerging trends in tourism. With this initiative, FITUR strengthens its commitment to the dissemination of knowledge and technology, ensuring greater accessibility for companies, destinations, and professionals.

The Knowledge Hub: epicentre of Travel Technology and tourism innovation

The Travel Technology area, hosted within the Knowledge Hub, has grown by over 35% compared to the previous year and will feature more than 100 companies from 20 countries. This underlines the central role technology plays in transforming the global tourism industry. FITUR TechY, organised in collaboration with the Spanish Hotel Technology Institute (ITH), will also be based here. Leading companies such as Amadeus, Travelgate, BeonX, Duetto, Ratehawk, and Mirai will showcase their innovations in Hall 12, positioning the Knowledge Hub as one of the fair’s most dynamic new features.

Additionally, the Knowledge Hub will serve as the main venue for several of FITUR’s specialised initiatives, including FITUR Know-How & Export, FITUR Sports, FITUR Talent, and the FITURNEXT Sustainability Observatory.

Strategic location and enhanced visitor flow

Hall 12 is strategically positioned in the southeast corner of the Trade Fair Centre, now offering a direct entrance to FITUR. A new corridor will link Halls 4 and 12, helping to optimise and redistribute the flow of professional visitors throughout the venue.

This layout further reinforces the Knowledge Hub’s role as a central innovation and networking space, providing a dynamic and accessible environment that enhances the visibility of all activities and exhibitors located there — with a focus on industry professionals.

This configuration also enables the creation of a specialised and exclusive professional environment, open only on working days, while weekend offerings for the general public will be concentrated in the remaining eight halls.

Nine halls showcasing the global tourism ecosystem

The 46th edition of FITUR will occupy nine halls — 3, 4, 5, 6, 7, 8, 9, 10, and 12 — featuring the most innovative and comprehensive global offering across the tourism value chain. Public and private entities involved in destinations, accommodation, travel agencies and tour operators, technology, transportation, and related services will be represented.

· Hall 3: The Americas

· Hall 4: Europe and FITUR Cruises

· Halls 5, 7, and 9: Spain, with FITUR LGTB+ in Hall 9

· Hall 6: Middle East and Africa

· Hall 8: Asia-Pacific and Global Business

· Hall 10: Global Business, FITUR 4all, FITUR Lingua, FITUR Screen, and FITUR Woman

· Hall 12: The Knowledge Hub, featuring Travel Technology, FITUR TechY, FITUR Know-How & Export, FITUR Sports, FITUR Talent, and the FITURNEXT Observatory

FITUR 2026 will take place from 21 to 25 January at IFEMA MADRID.