Club Med Celebrates 75 Years of ‘L'Esprit Libre’ with a Global Vision

International

Club Med, part of Fosun Tourism Group, is celebrating its 75th anniversary this year with global events that honour its French roots and the spirit of "L'Esprit Libre"—a carefree vacation lifestyle.

In China, the festivities took place at Club Med Lijiang Resort under the theme "That's 75 Years of L'Esprit Libre." The event highlighted both the art of French living and the brand’s vision for global expansion.

“We are proud to celebrate this milestone with government representatives, industry partners, media, influencers, and loyal members,” said Andrew Xu, Co-President of Fosun Tourism Group and Deputy CEO of Club Med. “Thanks to their support, Club Med has grown tremendously. Since its founding, the brand has led the way in premium vacations. Guided by strategies such as ‘Glocal,’ premium positioning, and Happy Digital, we’ve increased global business volume by 50% and grown our operating profit more than fivefold compared to 2015.”

In China, Club Med has expanded to 11 resorts since launching its first in Yabuli in 2010. Guest visits have grown from 20,000 to over 300,000 annually, making China the brand’s second-largest source market. Xu affirmed that Club Med will continue to grow internationally, innovate the vacation industry, and deliver memorable experiences to even more guests.

At the base of the Jade Dragon Snow Mountain, more than 100 guests attended the anniversary celebration. A special exhibition titled "That's 75 Years of L'Esprit Libre" featured iconic milestones, vintage photos, and Club Med’s journey from its early days in Europe to its global presence today.

Guests at Lijiang Resort enjoyed a variety of activities—from yoga and archery to fine French dining and traditional Naxi dishes. Fireworks, live performances by Club Med’s G.Os, and cultural excursions enhanced the immersive experience. Visits to Baisha Ancient Town provided authentic encounters with local customs and heritage.

At the nearby AMAZE Camp, guests engaged in frisbee games and local crafts. The camp’s symbolic willow tree, known as the “mother’s tree” in the Naxi language, embodies a deep reverence for nature. The AMAZE Holiday concept blends ecology, local culture, and global perspectives. In the AMAZE Commercial Street, guests created fresco art, while at the AMAZE•ASTRAlL Observatory, they observed the stars over Lijiang’s famously clear night sky.

Nature lovers explored local flora and landscapes through activities like mushroom foraging in Wenhai Village and hiking in Poduolo. Partnerships with luxury brands enriched the experience—sun care sets from Lancaster offered UV protection, and outdoor workshops with Snow Peak introduced guests to camping skills and new ways to enjoy nature.

Throughout their stay, guests were invited to reflect on Club Med’s pioneering role in all-inclusive travel over the past 75 years. With nearly 70 resorts in 40 countries and regions, Club Med continues to expand under the Fosun Tourism Group umbrella, redefining premium vacation experiences around the globe.

By combining global growth with elevated experiences, Club Med remains committed to sharing L'Esprit Libre with travellers worldwide and embracing the next chapter in its journey.

For bookings and more information, visit www.clubmed.com.