Tourexpi
In
China, the festivities took place at Club Med Lijiang Resort under the theme "That's
75 Years of L'Esprit Libre." The event highlighted both the art of French
living and the brand’s vision for global expansion.
“We
are proud to celebrate this milestone with government representatives, industry
partners, media, influencers, and loyal members,” said Andrew Xu, Co-President
of Fosun Tourism Group and Deputy CEO of Club Med. “Thanks to their support,
Club Med has grown tremendously. Since its founding, the brand has led the way
in premium vacations. Guided by strategies such as ‘Glocal,’ premium
positioning, and Happy Digital, we’ve increased global business volume by 50%
and grown our operating profit more than fivefold compared to 2015.”
In
China, Club Med has expanded to 11 resorts since launching its first in Yabuli
in 2010. Guest visits have grown from 20,000 to over 300,000 annually, making
China the brand’s second-largest source market. Xu affirmed that Club Med will
continue to grow internationally, innovate the vacation industry, and deliver
memorable experiences to even more guests.
At
the base of the Jade Dragon Snow Mountain, more than 100 guests attended the
anniversary celebration. A special exhibition titled "That's 75 Years of
L'Esprit Libre" featured iconic milestones, vintage photos, and Club Med’s
journey from its early days in Europe to its global presence today.
Guests
at Lijiang Resort enjoyed a variety of activities—from yoga and archery to fine
French dining and traditional Naxi dishes. Fireworks, live performances by Club
Med’s G.Os, and cultural excursions enhanced the immersive experience. Visits
to Baisha Ancient Town provided authentic encounters with local customs and
heritage.
At
the nearby AMAZE Camp, guests engaged in frisbee games and local crafts. The
camp’s symbolic willow tree, known as the “mother’s tree” in the Naxi language,
embodies a deep reverence for nature. The AMAZE Holiday concept blends ecology,
local culture, and global perspectives. In the AMAZE Commercial Street, guests
created fresco art, while at the AMAZE•ASTRAlL Observatory, they observed the
stars over Lijiang’s famously clear night sky.
Nature
lovers explored local flora and landscapes through activities like mushroom
foraging in Wenhai Village and hiking in Poduolo. Partnerships with luxury
brands enriched the experience—sun care sets from Lancaster offered UV
protection, and outdoor workshops with Snow Peak introduced guests to camping
skills and new ways to enjoy nature.
Throughout
their stay, guests were invited to reflect on Club Med’s pioneering role in
all-inclusive travel over the past 75 years. With nearly 70 resorts in 40
countries and regions, Club Med continues to expand under the Fosun Tourism
Group umbrella, redefining premium vacation experiences around the globe.
By
combining global growth with elevated experiences, Club Med remains committed
to sharing L'Esprit Libre with travellers worldwide and embracing the next
chapter in its journey.
For
bookings and more information, visit www.clubmed.com.
Image
Credit: © Club Med
The most interesting news


Seabourn announces new ocean and expedition itineraries for 2027–2028
Ultra-luxury cruise line Seabourn has released its 2027 summer ocean and 2027–2028 expedition schedules, offering 111 departures across 72 unique itineraries to 369 destinations in 71 countries on all seven continents.


Ryanair to open new base in Tirana für Summer 2026
Ryanair, Albania’s fastest-growing airline, today announced that it will open a new base at Tirana Airport in April 2026, with three Boeing 737-800 aircraft based there.


Empowering youth entrepreneurship in the Dominican Republic
TUI Care Foundation supports new ecotourism experiences.


IHG Accelerates Growth in Thailand with Introduction of voco Hotels to Phuket
175-key voco Phuket Bangtao to open in 2029 as brand’s third signing in the country.


Recovery Prospects for Germany’s Incoming Tourism after a Challenging First Half of 2025
After a first half marked by trade disputes and geopolitical tensions that unsettled consumers in many source markets, the German National Tourist Board (GNTB) now sees signs of renewed interest among potential visitors from key markets for the remai


Agoda and ASEAN Launch ‘A Destination for Every Dream’ Campaign on ASEAN Day
Digital travel platform Agoda, in partnership with the Association of Southeast Asian Nations (ASEAN), has launched the ‘A Destination for Every Dream’ campaign to inspire and promote travel within the ASEAN region.


Spain: Tourism employment exceeds 3 million for the first time outside the traditional high season
In the second quarter of 2025, the tourism sector recorded 3,024,347 people in employment — a 2% increase compared with the same period in 2024 — marking the first time that tourism employment has surpassed the 3-million mark outside the months t


Tourism Employment in Spain Reaches 2.98 Million in July, Up 2.9% Year-on-Year
Employment in Spain’s tourism sector continued to grow at a steady pace in July, reaching 2.98 million workers affiliated with the Social Security system, according to data published by Turespaña.


WTTC Unveils First Wave of Speakers for 25th Global Summit in Rome
Landmark event to bring together world leaders in Travel & Tourism.


Ice and equator: Hapag-Lloyd Cruises presents experiences in the world’s most remote places
From the icy expanses of the Northwest Passage to the sun-drenched lagoons of the South Pacific, Hapag-Lloyd Cruises is offering extraordinary expedition routes aboard its small, highly manoeuvrable expedition ships.


RED Goes Green: Radisson RED Oslo City Centre Opens as a Verified Net Zero Hotel
Radisson Hotel Group proudly announces the opening of Radisson RED Oslo City Centre, one of the first two hotels worldwide to achieve Verified Net Zero status.


Qatar Airways to Begin Operations at JFK’s New Terminal One by 2026
Qatar Airways, recently named World’s Best Airline 2025 by Skytrax for a record ninth time, has announced that it will relocate its New York operations to The New Terminal One at John F. Kennedy International Airport (JFK) in 2026.


Switching Off in Style and Silence: The Most Beautiful Travel Destinations for Digital Detox
Constant availability, packed schedules, and endless scrolling define the everyday lives of many people. Digital Detox means deliberately going offline to create space for nature, relaxation, and genuine encounters.


Klook Launches First Multi-Market Partnership to Enhance Muslim Travel Experience
Klook and the Hong Kong Tourism Board (HKTB) have announced the launch of their first-ever multi-market campaign, designed to position Hong Kong as a welcoming and inclusive destination for Muslim travelers.


Thailand Takes Centre Stage as Bangkok Hosts Nas Summit 2025
Landmark content creator summit reinforces Thailand’s role in global creative tourism.


Bangkok Crowned the World’s Best City for Gen Z in Time Out’s 2025 Global Ranking
Bangkok has officially been named the world’s best city for Gen Z, topping Time Out’s first-ever global ranking dedicated to the under-30 generation.


W Hotels debuts in the all-inclusive segment with the opening of W Punta Cana
W Hotels, part of Marriott Bonvoy, together with Grupo Puntacana and MAC Hotels, has announced the opening of W Punta Cana, Adult All-Inclusive, the brand’s first all-inclusive resort worldwide.


Celebrity River Cruises Launches Priority Booking Access for Inaugural 2027 Season
Celebrity Cruises is expanding its premium offering with the launch of Celebrity River Cruises, entering the river cruise market in 2027.


Wego Partners with Türkiye Tourism Promotion and Development Agency Aiming At MENA Travelers
Wego, the leading travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has announced a partnership with the Türkiye Tourism Promotion and Development Agency (TGA) to launch a regional campaign promoting T


Delta expands seamless travel experience with faster bag drop, security and connections
Delta is rolling out a series of innovations designed to make travel smoother and more efficient for its customers — on the ground and in the air.


Awaken in Paradise: Sunrise Serenity at TUI BLUE Tuy Hoa
Guests at TUI BLUE Tuy Hoa are greeted each morning with a spectacular sunrise from the hotel’s 17th floor, where the sky glows in brilliant shades of orange over the East Sea.
