Wego and Azerbaijan Tourism Board Join Forces to Attract MENA Travelers

International

Wego, the leading travel app and online marketplace in the Middle East and North Africa (MENA), has announced a strategic partnership with the Azerbaijan Tourism Board to promote Azerbaijan as a year-round destination for MENA travelers.

This collaboration highlights Azerbaijan's appeal beyond Baku, focusing on wellness, culture, and nature. From mineral-rich thermal springs and Naftalan oil therapies to alpine retreats in Shahdag, Azerbaijan is positioned as a holistic getaway and adventure hub.

Mamoun Hmidan, Chief Business Officer at Wego, stated: "MENA travelers are increasingly seeking authentic, wellness-focused experiences. Azerbaijan offers this unique blend, and through our partnership, we aim to showcase its rich, untapped potential."

The campaign will feature wellness tourism, cultural trails, eco-luxury stays, and culinary experiences, including premium caviar tastings and exploring Silk Road routes. The partnership will leverage digital content, storytelling, influencer itineraries, and exclusive travel packages for GCC visitors.

Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, commented: "Azerbaijan’s diversity – from snow-capped mountains to subtropical forests – makes it an ideal destination for Middle Eastern travelers. Together with Wego, we will ensure these stories reach the right audience."

This partnership combines Wego's travel insights with the Azerbaijan Tourism Board's local expertise, aiming to boost Azerbaijan's visibility among GCC and MENA audiences and inspire more travelers to explore the country’s all-season charm.