TUI Musement becomes global Tours & Activities partner for Travel Counsellors

International

TUI Musement platform with experiences in over 100 countries integrated within Travel Counsellors platform Phenix.

TUI Musement, the Tours & Activities division of TUI Group, is partnering with Travel Counsellors, the UK's largest and fast-growing technology platform for travel entrepreneurs. TUI Musement will integrate its platform with Travel Counsellors' existing digital infrastructure. The partnership continues TUI’s strong growth in Tours & Activities and reinforces TUI Musement’s position as the leading B2B partner for excursions, activities and attraction tickets.

Through a merchant API integration within Phenix, Travel Counsellors’ digital, personal platform, over 2,100 independent business owners can now access TUI Musement's curated portfolio of excursions, activities, and attraction tickets in city-break and beach destinations worldwide. This collaboration builds on Travel Counsellors success and enables business owners to plan travel itineraries and seamlessly book the best experiences worldwide, along with other travel products, in one single platform.

“Expanding our partnership with TUI Musement is an exciting development as it empowers Travel Counsellors business owners to offer a more comprehensive, personalised and customised product that meets and exceeds the demands of our customers.” Said Simon Ward, Director of Supplier Partner Connectivity and Strategy at Travel Counsellors. “We know that highly tailored experiences are top of mind for customers, and Travel Counsellors now provides access to the best excursions, activities and attraction tickets.”

This agreement builds upon a longstanding and successful relationship between TUI Musement and Travel Counsellors, with TUI Musement already offering multi-day tour itineraries to the community.

“Travel Counsellors is an exceptional organisation with a highly dedicated community that demands cutting-edge technology, outstanding service and reliable products. TUI Musement is meeting those needs, and we are delighted to further strengthen this partnership,” said Nishank Gopalkrishnan, Chief Commercial Officer at TUI Musement. “While expanding partnerships is always exciting, this collaboration is particularly meaningful as it allows us to diversify our distribution channels and engage with another dynamic segment of the travel industry. Moreover, this agreement solidifies our standing as the preferred Tours & Activities partner for top-tier travel companies.”

The Travel Counsellors community will have access to a diverse and curated portfolio of thousands of excursions, activities, and attraction tickets. This includes TUI Collection excursions visiting La Sagrada Familia, the Colosseum and Burj Khalifa, as well as unique National Geographic Day Tours telling The Untold Story of Central Park or exploring the Behind the Scenes work at Lisbon’s Oceanario Odyssey. All experiences offered by TUI Musement undergo regular and rigorous audits to ensure compliance with health and safety standards, sustainability practices, and quality assurance.