‘Tout à fait Thaï 2025’ Festival in Paris Attracts 10,000 Visitors

International

The Tourism Authority of Thailand (TAT) celebrated the success of the “Tout à fait Thaï 2025” festival in Paris, which welcomed over 10,000 visitors to the Parc de Bagatelle on 24–25 May.

The two-day event marked 340 years of Thai-French friendship and reinforced France’s role as a vital market for Thai tourism.

Under the theme “5 Must Do in Thailand,” the festival featured five immersive zones showcasing Thai culture, cuisine, crafts, and wellness. Highlights included a recreated floating market, live cooking demos of UNESCO-recognised Tom Yum Goong, herbal sachet workshops, and premium teas from Royal Projects. Visitors engaged hands-on with Thai traditions, from beaded Nora dance keychains to photo booths and artisan displays.

“This strong turnout shows how deeply French travellers connect with Thailand,” said TAT Governor Thapanee Kiatphaibool. “The festival brought the Thai spirit to the heart of Paris.”

France remains one of Thailand’s top long-haul markets, with 409,125 French arrivals in the first five months of 2025—a nearly 20% year-on-year increase. TAT aims to reach 870,000 arrivals by year’s end, targeting families and high-end travellers through airline collaborations, marketing campaigns, and promotions like the Louis Vuitton Bangkok City Guide 2025.

The festival was organised by the Royal Thai Embassy in Paris in collaboration with TAT and partners from both public and private sectors as part of the Amazing Thailand Grand Tourism and Sports Year 2025.