Tourism Ireland launches new campaign and joins Tourism Cares

International

Tourism Ireland launches its new campaign, Ireland Unrushed — which encourages travelers to take their time, explore more deeply, and make more meaningful connections with people and place, while reducing their environmental footprint. The new campaign showcases enjoyable journeys, highlighting experiences in nature, and in local communities.

Mansergh, Chief Executive of Tourism Ireland, said: "We are excited to launch 'Ireland Unrushed' to inspire visitors to choose Ireland this year for their travel. Research shows that vacationers have a clear desire to explore – whether that's getting out and about in nature, delving into culture or meeting local people. 50% of potential vacationers say they would spend more on sustainable accommodation and experiences, so there is a positive interest also in enjoying destinations responsibly."

The initiative includes a series of videos highlighting breathtaking landscapes and 'slow tourism' activities – Click here to view the Westport video; and click here to view the video for the Causeway Coast. Ireland Unrushed: slow journeys around a laidback land | Ireland.com

This month also sees Tourism Ireland join Tourism Cares - the initiative that seeks to promote meaningful, sustainable, and responsible travel. Meaningful Travel with Ireland — Tourism Cares | Travel and Tourism Industry Nonprofit

By weaving environmental care, cultural preservation, and community well-being into a vacation, the aim is to ensure tourism growth benefits both people and place. In close partnership with Fáilte Ireland, Tourism Northern Ireland, and industry stakeholders - Tourism Ireland is embracing the Tourism Cares ethos and inviting travelers to experience not only the island's natural beauty and rich heritage, but also its legendary warm Irish welcome - rooted in generosity, friendliness, and community spirit.

With an abundance of unique local immersive experiences and exceptional value, Ireland offers a journey that stays with visitors long after they leave.

A key part of the Tourism Cares proposition is a Meaningful Travel Map - a B2B tool that helps the travel trade and sustainably minded travelers easily source organizations making positive social and environmental impacts in Ireland. Here one can discover vetted, sustainable offerings in Ireland that are ready to book for your next trip.