Tourexpi
Spain
is hosting the 123rd meeting of the Executive Council of UN Tourism (formerly
the World Tourism Organization), the only United Nations agency headquartered
in Spain, as it marks its 50th anniversary this year. The event is taking place
at the Royal Site of San Ildefonso in La Granja, Segovia, on May 29 and 30.
As
a permanent member of the Executive Council and a global reference in
transformative tourism policy, Spain is represented at the highest level by
Jordi Hereu, Minister of Industry and Tourism, and Rosario Sánchez, Secretary
of State for Tourism.
The
main milestone of this session will be the nomination of a candidate for the
position of Secretary-General of UN Tourism, whose final appointment will be
confirmed by the General Assembly later this year in Saudi Arabia.
Minister
Hereu, who will officially open the session on Friday, will advocate for
Spain’s ongoing commitment to sustainable tourism in its social, economic, and
environmental dimensions. He will also emphasize the importance of balanced
sector governance and highlight Spain’s national strategies to combat
seasonality, reduce tourism concentration, and promote digitalisation and
innovation in tourism.
The
official program began on May 28 with a welcoming reception for delegates at
the Alcázar of Segovia, hosted by the city and concluded by Minister Hereu’s
remarks. Thursday's agenda includes meetings of the UN Tourism Affiliate
Members and final preparations for the main plenary session on Friday.
This
high-level summit comes at a time of renewed momentum in global tourism.
According to UN Tourism’s latest barometer, international tourism has nearly
returned to pre-pandemic levels, with Spain reaching full recovery in 2023 and
setting new records in 2024. Projections for 2025 suggest a further 3–5% growth
in international arrivals.
Against
this backdrop, Spain aims to reinforce the modernization of the sector through
a focus on triple sustainability, business competitiveness, and equitable
benefit-sharing – core principles of its tourism policy and its role within the
UN Tourism framework.
The
Executive Council serves as the governing body of UN Tourism, responsible for
overseeing its operations and ensuring alignment with its approved budget. It
convenes at least twice a year and is composed of member states elected by the
General Assembly.
Image
Credit: © AA
The most interesting news
Read the News

TAT Welcomes Air Arabia’s New Daily Sharjah–Krabi Service
New route boosts Middle East connectivity, supports high-value tourism, and advances TAT’s Airline Focus strategy
Read the News

Middle East Resorts Accelerate Investment in Aquatic Attractions as Tourism Surges
WhiteWater and Grand Hyatt Dubai unveil the region’s first FlowRider® Triple, anchoring a new wave of high-value leisure development
Read the News

Radisson Expands with the Opening of Baltic View Resort & Spa in Międzyzdroje
New Radisson Individuals property brings coastal design, spacious suites and wellness facilities to one of Poland’s most desirable seaside destinations
Read the News

International tourist arrivals up 5% in the first nine months of 2025
Global tourism surpasses 2019 levels despite inflation and geopolitical tensions
Read the News

Steigenberger marks 95 years of hospitality and iconic moments
Anniversary year culminates in the reopening of the Europäischer Hof Baden-Baden
Read the News

Hilton highlights record year for its luxury and lifestyle portfolio and previews openings for 2026
After reaching 1,000 luxury and lifestyle hotels worldwide in 2025, Hilton is preparing the next phase of global expansion
Read the News

Air France Launches New Non-Stop Service Between Phuket and Paris
Three weekly flights connect Thailand’s largest island with Paris-Charles de Gaulle / Boeing 777-200 deployed on the new route
Read the News

Hyatt strengthens luxury portfolio with new leadership and global expansion plans
Appointment of Tamara Lohan and preview of major 2026 openings mark next phase of the company’s luxury strategy
Read the News

Four Seasons returns to Berlin with new luxury hotel
Historic Hotel de Rome to be transformed and reopened as Four Seasons Hotel Berlin in 2027
Read the News

Taiwan: Asia’s Premier Destination for Cycling, Sustainability and Low-Carbon Travel
Island-wide cycling routes, world-class bike infrastructure and certified Bike-Friendly Accommodations attract riders from around the globe
Read the News

RIU honours top US and Canadian partners in Mexico
Eighth edition of the RIU Awards brings leading travel agencies together at Riu Palace Pacifico
Read the News

Marriott International Marks 700th Hotel in APEC with the Opening of Legacy Mekong, Can Tho
New Autograph Collection property in Vietnam highlights expansion into emerging destinations across the region
Read the News

Eurowings Expands Onboard Experience: Miles Payments, Premium Wines and a New Surprise Seat
Mileage payments launch in December • Motzenbäcker wines join the Wings Bistro • “Pauschal Airfrischt” seat adds an element of surprise / Shop Onboard Using Miles
Read the News

Putin approves visa-free entry for Chinese citizens for stays of up to 30 days
Regulation covers business, tourism and participation in cultural, scientific and sporting events until September 2026
Read the News

Ryanair announces record growth in Pescara after removal of Municipal Tax
+80% annual passenger growth, two based aircraft and expanded Winter 2025/Summer 2026 schedules
Read the News

Bolivia eases entry rules for key partner countries
New government lifts visa requirements for US, Israeli and several other foreign visitors
Read the News

Agoda unveils 2026 Travel Outlook Report
Asia’s tourism sector enters a new era shaped by tech innovation, streamlined travel and shifting consumer expectations
Read the News

ROBINSON launches global brand campaign ‘The ROBINSON EFFECT’
New initiative highlights meaningful moments, diverse storytelling and a digital-first strategy
Read the News

Holland America Line wins Cruise Critic’s ‘Best Service’ award for fourth year in a row
Cruise Critic praises the line’s genuine hospitality, long-serving crews and thoughtful blend of tradition and care
Read the News

Eurowings expands its Berlin network
New European links, more holiday destinations, stronger presence at BER
Read the News

IHG brings Vignette Collection to Malaysia
Mangala Estate Kuantan to join IHG’s Luxury & Lifestyle portfolio after refurbishment in 2027