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Qatar Airways Reinvents Travel Bookings with Sama at Web Summit Qatar 2025
The
award-winning airline opened Web
Summit Qatar 2025 with its latest innovations including Sama’s AI
Booking, Dream Destination – The Pulse, QVerse Multi-Sensory Experience, AI
Menu, Privilege Club Collection, and Reward Seat Finder.
Qatar
Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer,
said: “Qatar Airways’ partnership extension with Web Summit Qatar
illustrates our commitment to innovation and highlights our pursuit of adopting
cutting-edge technological advancements to deliver leading passenger
experiences. As the national carrier of the State of Qatar, we are also
honoured to support further our country’s ambitions of technological growth and
innovations.”
Qatar
Airways Chief Commercial Officer, Mr. Thierry Antinori, said: “Qatar
Airways is increasingly leveraging innovative technologies to enhance and
streamline the customer experience. We aim to provide our passengers with
excellence from the moment they open the Qatar Airways mobile application or
website, and our team has developed digital AI tools to guide and engage our
passengers throughout their booking and travel experiences. We look forward to
seeing visitors discover the Qatar Airways pavilion and the ground-breaking
technology they can engage with.”
This
year, Qatar Airways Pavilion features key staff in its ‘Tarmac Talks’, which
also include pioneers in the industry giving insight into the technologies on
display at the pavilion. The World’s Best Airline, as voted by Skytrax in 2024,
has further brought together a number of innovations for visitors to discover,
including:
Sama
Reinvents Booking
Qatar
Airways introduces a world-first AI booking experience with Sama, the AI Cabin
Crew, now live on Qatar Airways QVerse, app and website. Designed to make
booking effortless and personalised, Sama interacts naturally with travellers
through voice and chat by guiding them every step of the way.
With
AI-powered, intuitive booking, travellers can simply ask Sama about flights,
and she will curate a tailored itinerary. Planning a family trip? Just tell
Sama - she'll suggest family-friendly destinations and refine the itinerary in
real time. Available around the clock, Sama makes booking smarter.
At
Web Summit Qatar 2025, visitors can meet Sama as a hologram at the Qatar
Airways Pavilion, where she will guide guests and answer their travel
questions.
Dream
Destination - The Pulse – Interpreting emotion to enhance recommendations
Following
the successful launch of the world’s first AI promptless experience during Web
Summit Qatar 2024, the latest version of this product now interprets user
emotions to assist travellers in discovering their ultimate holiday
destination. This represents a significant advancement into the emerging field
of emotionally-aware AI and complements previous innovations launched on the
Qatar Airways’ digital ecosystem and in the Privilege Club loyalty programme.
Privilege
Club Collection
The
Privilege Club Collection is a digital platform available to the airline’s
loyalty members, enabling them to bid on exclusive ‘money-can’t-buy’
experiences using their Avios. The platform integrates the loyalty programme
into members’ lifestyle by offering them a new avenue to spend their Avios on
their favourite sports, music, and cultural events, as well as retail and
dining experiences. Members will have access to exclusive auctions each of the
three days at the Web Summit Qatar 2025.
My
Reward Seat Finder
Launched
in 2024, this unique tool allows members to search for reward seat availability
with a calendar that shows all available options within a 30 days window,
making the experience of booking a reward seat easier than before. My Reward
Seat Finder allows Privilege Club members to specify their preferred window and
class of travel. The tool then displays availability and Avios required
accordingly.
Tarmac Talks
Visitors
of the Web Summit Qatar 2025 have the rare opportunity to listen to some of the
key players driving technological development within Qatar Airways. This
includes 15-minute presentations from the creative minds behind the
technologies featured at the Qatar Airways Pavilion including the themes of
“Sama & The Future of Digital Branding: Where AI Meets Human Connection”,
“Dream Destination the Pulse, The Imperative to Digitise the Cargo Industry”,
and “Using Predictive Analytics to Elevate the Customer Experience”, along with
several other engaging topics.
AI
Menu Recommendations
Another
industry first by Qatar Airways, AI Menu Recommendations allows Business Class
passengers to explore and choose the delectable options on the onboard menu.
Through the Qatar Airways application, Business Class passengers can now view
the menu before their flight, and Sama will assist them with recommendations,
presenting chef’s specials and curating specific dietary meals, e.g. vegetarian
options.
Qverse
Multi-Sensory Experience
The
QVerse multi-sensory experience offers a highly immersive virtual reality
journey, allowing visitors to explore Qatar Airways’ award-winning Qsuite
through a blend of sensory interactions. By combining visual, auditory, and
tactile interactions, users can step inside a fully digital recreation of the
Qsuite, experiencing its luxury, comfort, and innovation in an entirely new
way. This cutting-edge experience redefines how travellers engage with airline
hospitality, bringing Qatar Airways’ world-class offerings to life in a
ground-breaking approach.
Brand
Campaign
Visitors
can experience the airline’s ‘AI Adventure’ and immerse themselves in an
emotive story as the main characters. As part of the innovative brand campaign,
viewers can select from multiple scenes within the film to star as the leading
roles. Owing to cutting-edge AI technology, the characters will be an accurate
reflection of the viewer's appearance, adapting to their facial features, and
skin tone. AI Adventure has been viewed by 817k users with 107k taking
part in their own video adventure.
Additionally,
Qatar Airways is offering a glimpse into the inner workings of the airline.
Listen to the stories of the innovative minds working at Qatar Airways and get
insights on what it is like to be a part of the team. Attendees interested in
joining the Qatar Airways team will have an array of opportunities to connect
with recruiters and will be provided with online resources.
The
award-winning airline welcomes passengers to explore the debut AI travel tools
at the Qatar Airways pavilion at Web
Summit Qatar 2025 during 23-26 February 2025.
Image
Credit: © Qatar Airways
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