IHG Accelerates Expansion in Vietnam with voco Scenia Bay Nha Trang

International

IHG Hotels & Resorts has announced a new milestone in its Vietnam growth strategy with the signing of voco Scenia Bay Nha Trang – By IHG, a 250-key seafront property scheduled to open by the end of 2025.

The hotel will be operated under a management agreement with Nha Trang Bay JSC, part of the GreenSpark Group.

Located in the heart of the coastal city of Nha Trang, the new voco hotel will rise 28 storeys high and offer sweeping views of the South China Sea. It becomes the third voco property in Vietnam, joining voco Ma Belle Danang – By IHG and voco Quang Binh Resort – By IHG, the world’s first voco-branded resort.

voco hotels, IHG’s fastest-growing premium brand, are known for combining the character of individual hotels with the reassurance of a trusted global name. The Nha Trang property will offer modern guest facilities including a swimming pool, restaurant and bars, and meeting spaces. Guests will enjoy direct beach access and proximity to key attractions such as Ponagar Temple, Vinh Hai Market, and renowned mud spas.

Situated just under an hour from Cam Ranh International Airport, voco Scenia Bay Nha Trang will form part of a larger masterplan tourism development envisioned to boost the region’s travel potential.

This new signing brings IHG’s presence in the Nha Trang area to four properties, alongside InterContinental Nha Trang, InterContinental Residences Nha Trang, and Six Senses Ninh Van Bay. Nha Trang itself recorded an 80% year-on-year tourism increase in 2024, with 10.8 million total visitors, including 4.8 million international tourists.

IHG currently operates 20 hotels across eight brands in Vietnam, with 22 more in the pipeline, reflecting strong confidence in Vietnam as a key growth market. The group has a footprint in ten destinations including Phu Quoc, Danang, Con Dao, Ho Tram, and Hanoi, and plans to expand across all brand segments.

For more information, visit www.ihg.com.