Hong Kong Holiday & Travel Expo 2025 Successfully Concludes

International

The 4-day "Hong Kong Holiday & Travel Expo 2025" concluded successfullytoday, with attendance reaching a new record high.

The "Hong Kong Holiday & Travel Expo 2025," a premier travel carnival, concluded today with resounding success, which marks a significant 27% increase in attendance compared to the expo last year. The exhibition hall was abuzz with activity, and exhibitors reported robust business performance, underscoring the public's unwavering enthusiasm for travel products and experiences.

Mr. Carl Wong, Chairman of Exhibition Group Limited, commented, "We are thrilled to see the record-breaking attendance at this year's expo, which validates our strategic focus on delivering an immersive, carnival-style experience for visitors. In addition to offering premium travel products and a series of informative seminars, we introduced a mascot parade for the first time, featuring mascots from various regions engaging directly with attendees. This initiative received overwhelmingly positive feedback, not only driving higher footfall but also creating enhanced business opportunities for our exhibitors."

As the co-organizer of the expo, the Travel Industry Council of Hong Kong is thrilled that attendance at the "Hong Kong Holiday & Travel Expo 2025" has once again set a record. Mr. Tommy Tam, Chairman of the Travel Industry Council of Hong Kong, remarked, "exhibitors are extremely satisfied with both the visitor turnout and the sales results from this expo, and the attendees also left very pleased. I hope the Exhibition Group will continue to provide high-quality travel purchasing experiences for travelers in Hong Kong and the Greater Bay Area in the future, offering them more benefits and further developing the exhibitions into the travel expos that travelers truly enjoy attending!"

Exhibitors highlighted the vibrant, festive atmosphere as a key factor in attracting larger crowds and boosting visitor engagement. Goldjoy Travel Limited reported that their sales on the first day alone doubled their initial targets. Overseas Property Tour Limited noted a 40% year-on-year increase in sales for small group tours, while property viewing tours saw a remarkable 60% surge. Similarly, EAT PLAY TRAVEL expressed great satisfaction with this year's results, achieving a 40% increase in sales compared to September 2024. Encouraged by the strong performance, EAT PLAY TRAVEL has already planned to participating in future editions of the expo.

In line with the government's emphasis on "silver economy," this year's expo introduced special initiatives to cater to the elderly demographic, including free admission and exclusive gifts for visitors aged 65 and above. These measures proved highly effective, with elderly attendance rising by nearly 20% compared to September 2024. Exhibitors welcomed this trend, recognizing the immense potential of the silver-hair market. For instance, TravPholer reported that senior visitors showed particular interest in long-haul tours to destinations such as Africa, Latin America, and the Middle East, with this demographic accounting for 70% of all travel product inquiries. First-time exhibitor Hualien Tour also noted that seniors made up 60% of their customer base, with a strong preference for three-day, two-night packages. Given the success of these initiatives, Mr. Carl Wong confirmed that the group will continue to roll out tailored offers for seniors at future events.

Mr. Carl Wong concluded, "We are deeply gratified by the overwhelming support from both exhibitors and the public for the 'Hong Kong Holiday & Travel Expo.' Given its growing popularity, we are committed to establishing the expo as a regular flagship event, providing an unparalleled one-stop platform for travel enthusiasts and industry professionals alike."