Hilton to Reach 100 Hotel Milestone in Saudi Arabia

International

Hilton (NYSE: HLT) has announced plans to reach the milestone of 100 hotels trading and in the pipeline in Saudi Arabia this year.

As part of its commitment to the Kingdom’s rapid transformation, Hilton continues to expand its portfolio, aiming to introduce more of its renowned brands and creating over 15,000 jobs across the country.

Expanding Hilton’s Presence in Saudi Arabia

Currently, one in four branded hotel rooms under construction in Saudi Arabia carries the Hilton flag. With 14 brands trading and in the pipeline, the company is on track to significantly expand its footprint, with more than 21,000 new rooms planned across the Kingdom.

Guy Hutchinson, President, Middle East & Africa at Hilton, stated, "Saudi Arabia’s transformation into a global tourism hub is remarkable, and we are proud to play a leading role. Our diverse portfolio, from luxury to midscale, aligns with the Kingdom’s vision to attract diverse travelers while creating substantial job opportunities."

Debut of Spark by Hilton in the Middle East

In a major move, Hilton is introducing Spark by Hilton – its premium economy brand – to the Middle East and Africa, starting with the Spark by Hilton Makkah Aziziyah, set to open later this year. Located near Masjid Al-Haram, the 329-room hotel will offer a comfortable, budget-friendly experience for religious travelers, with easy access to key Hajj sites.

Carlos Khneisser, Vice President, Development, Middle East & Africa, added, "With our continued partnership with Al Musbah Group, we are proud to introduce the region’s first Spark by Hilton in Makkah, further diversifying our offering and meeting the needs of today’s travelers."

Strengthening Luxury and Lifestyle Brands

Hilton also continues to expand its luxury portfolio in Saudi Arabia with iconic brands like Waldorf Astoria, LXR Hotels & Resorts, and Conrad Hotels & Resorts. Key projects include:

· Waldorf Astoria and Conrad at The Avenues - Riyadh, the Kingdom’s largest mixed-use development.

· Waldorf Astoria Diriyah Gate – part of Saudi Arabia’s iconic giga-projects.

· Luxury properties in Madinah, in partnership with Rua Al Madinah Holding.

· LXR agritourism resort in Al Ahsa, developed with Dan Co, a PIF subsidiary.

· Diverse Hospitality Options and Future Plans

· Beyond luxury, Hilton is expanding its lifestyle offerings with Canopy by Hilton and Curio Collection by Hilton in emerging destinations, including:

· Curio at the OSUS Eye project in Riyadh.

· Two Curio lifestyle resorts in Al Ahsa – an eco-resort and an adventure resort.

· Canopy at The Point in Abha and The Avenues - Riyadh.

· New Hilton Garden Inn and Hampton by Hilton properties in Jeddah, Jizan, and Abha, as well as at the NEOM Community site.

Supporting Saudi Vision 2030

Hilton’s growth in Saudi Arabia supports the Saudi Vision 2030 initiative, focusing on diversifying the economy through tourism and hospitality. The company aims to double its presence by 2030, reinforcing its commitment to delivering world-class experiences while fostering local employment.

Currently operating 20 hotels with 77 more in the pipeline, Hilton remains dedicated to its role in Saudi Arabia’s economic and social development.