Hilton Announces NoMad’s Debut in Asia Pacific with First Hotel in Singapore

International

Hilton (NYSE: HLT) has announced its first NoMad hotel in Asia Pacific, set to open in Singapore in early 2027. In collaboration with UOL Group, a leading property and hospitality company in Singapore, this marks NoMad’s entry into the region's fast-growing luxury lifestyle segment.

Following the success of NoMad London, which opened in 2021, this new venture will bring the brand’s signature blend of sophistication, world-class dining, and cultural immersion to Singapore’s vibrant Orchard Road.

A Luxurious Addition to Singapore’s Hospitality Scene

Located in the heart of Orchard Road, Singapore’s premier shopping and entertainment district, NoMad Singapore will feature 173 elegantly designed rooms, offering a refined yet eclectic approach to luxury hospitality. Guests will experience a blend of classic and contemporary elements, with bespoke local artworks in every room and curated dining experiences that reflect the city’s rich cultural tapestry.

Alan Watts, President, Asia Pacific, Hilton, expressed his excitement about the project:

“This signing adds a new and significant dimension to Hilton’s phenomenal growth story in Asia Pacific, as we gain a critical foothold in the luxury lifestyle space. With demand for high-end, experience-driven stays surging across the region, the luxury gateway of Singapore offers the perfect backdrop to debut NoMad’s uniquely local luxury hospitality.”

Blending Luxury with Local Culture

NoMad hotels are known for their unique balance of grandeur and intimacy, sophistication and playfulness. Andrew Zobler, Founder & CEO of The Sydell Group, emphasized the brand's philosophy:

“NoMad is built on the concept of a hotel as a welcoming home filled with stories, where every detail – from its interiors to its curated dining experiences – comes to life. The signing of our first hotel in Singapore marks an exciting introduction of our brand to Asia Pacific.”

The hotel will seamlessly integrate into the local landscape, connecting guests with nearby heritage enclaves such as Arab Street, Bugis, and Chinatown, while also offering easy access to Singapore’s luxury retail and lifestyle hubs.

Transforming Orchard Road into a Luxury Lifestyle Destination

Liam Wee Sin, Chief Executive of UOL Group, highlighted the significance of the partnership:

“We are excited to introduce NoMad to Singapore as part of our placemaking vision for Orchard Road. Together with UPPERHOUSE at Orchard Boulevard and Pan Pacific Orchard, NoMad will help transform the area into a luxury lifestyle hub.”

UOL COO Neo Soon Hup added:

“NoMad Singapore will bring together modern elegance and the city’s dynamic cultural energy, offering a distinct experience that reflects the brand’s character. We look forward to making NoMad a standout presence in the market.”

Expanding Hilton’s Luxury Portfolio in Asia Pacific

The introduction of NoMad Singapore aligns with Hilton’s strategy to expand its luxury footprint to 150 hotels in the Asia Pacific region. In the next two years, Hilton plans to open Waldorf Astoria properties in key cities such as Kuala Lumpur, Sydney, Shanghai, Tokyo, Xi’an, and Hanoi. Conrad Hotels & Resorts will also see growth in China and Japan. Additionally, Hilton has introduced LXR Hotels & Resorts to Southeast Asia with Umana Bali and ROKU KYOTO in Japan.

NoMad Singapore will be part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 24 hotel brands. Members booking through Hilton’s preferred channels will enjoy exclusive benefits such as flexible payment options, member discounts, free Wi-Fi, and access to the Hilton Honors mobile app.

This landmark project not only marks NoMad’s debut in Asia Pacific but also reinforces Singapore’s status as a premier luxury travel destination.

For more information and updates, visit Hilton’s official website.