Emirates Inaugurates Its Reimagined Travel Store in Seoul

International

An innovative space offering personalized service and iconic Emirates experiences on display.

Emirates, the world’s largest international airline, has expanded its global retail footprint with the launch of its first Travel Store in Seoul, establishing a new benchmark in travel retail and underlining its commitment to delivering innovative customer experiences in one of its most important East Asian markets.

The Emirates Travel Store officially opened on 9 July, with senior executives in attendance, including Nabil Sultan, Executive Vice President for Passenger Sales and Country Management; Orhan Abbas, Senior Vice President for Commercial Operations in the Far East; and Jim Chang, Country Manager for South Korea. The ceremony also welcomed His Excellency Abdulla Saif Ali Al Nuaimi, UAE Ambassador to the Republic of Korea, alongside distinguished guests and media partners.

Nabil Sultan remarked:

“As we mark 20 years of operations in South Korea, the opening of our travel store in Seoul not only celebrates our decades-long journey but also brings our reimagined travel retail experience to Korean travelers. This space is designed to enhance the customer journey through innovative, localized solutions—translating our ‘Fly Better’ promise into a tangible, immersive experience.”

First Class Luxury Comes to Seoul

Situated in the heart of Jongno-gu, one of Seoul’s most vibrant business and lifestyle districts, the Emirates Travel Store offers a dedicated space to explore the airline’s premium products and services in an elegant setting inspired by its onboard interiors.

Covering 132 square meters, the store reflects the warmth and refined aesthetics of Emirates’ premium cabins. Soft beige tones, ambient lighting, and the Ghaf Tree motif—an emblematic and culturally significant evergreen native to the UAE—create a welcoming atmosphere. Lounge-style seating areas echo the feel of Emirates’ airport lounges, blending comfort and sophistication.

A standout feature is the First Class Private Suite, offering guests a chance to experience one of Emirates’ most iconic luxury products up close. Visitors can also engage with expert travel consultants at dedicated counters for flight bookings, itinerary planning, and personalized travel recommendations.

The experience is further enriched by smart digital tools, including a self-service kiosk, an interactive selfie mirror, and dynamic displays featuring the latest Emirates destinations, offers, and cabin innovations.

Celebrating 20 Years of Connecting Korea to the World

Since beginning operations in 2005, Emirates has connected South Korea with the world through more than 14,000 flights and over 5 million passengers traveling between Seoul and Dubai. Today, the airline operates 10 weekly services and features its newly retrofitted Boeing 777-300ER on the EK324/325 routes, offering Premium Economy and an upgraded Business Class.

Emirates remains firmly committed to delivering world-class service, expanding global connectivity, and deepening its partnerships within the Korean market.