Tourexpi
Copenhagen: It's time for tourism to become a force for good
This
year's World Tourism Day marks a new beginning for tourism in Copenhagen.
With its new strategy All inclusive, Copenhagen redefines an
outdated and passive form of travel to an active and conscious approach. The
future of all-inclusive tourism is not just a ticket to relaxation but a shared
responsibility among the industry and guests.
"When
we measure the effects of today's tourism, they are far from all-inclusive. If
we want tourism to be a key driver for positive change locally and globally, we
must include negatives, such as pressure on local communities and the CO2
emissions that come from transport," explains Mikkel Aarø-Hansen, CEO of
Wonderful Copenhagen, and continues:
"But
we also need to look at all the positives, such as cultural interactions and
exchanges and socioeconomic effects. Without this insight, we will not be able
to set tangible and common goals for how we are going to transform the
industry."
Wonderful Copenhagen wants
tourism in Copenhagen to accelerate the green transformation and
create enriching encounters between locals and visitors. Goals that are crucial
if the tourism industry wants to address urgent challenges related to climate
change and overtourism.
As
part of its green ambitions, Wonderful Copenhagen has developed a new climate
roadmap that outlines how the Danish capital's tourism can achieve specific
emission reductions by 2030 and 2035, respectively, on its way to carbon
neutrality (net zero) by 2050 at the latest. These targets include key factors
such as air travel, which are not usually accounted for in similar
calculations.
"We
need to take concrete and ambitious steps to reduce tourism's climate
footprint. Our CopenPay initiative confirmed that there is a genuine motivation
among travellers and attractions to take green actions. But we need to speed up
and scale up these actions. With our climate roadmap, we lay out our path for
the climate actions we need to take in the years to come," explains Mikkel
Aarø-Hansen.
While
Wonderful Copenhagen's new strategy sets a clear direction for Copenhagen's tourism,
the hope is that it can inspire other destinations.
"We
want Copenhagen to be the world's most sustainable destination. And
by aiming high, we hope to increase the level of competition among all
destinations to be greener. Because, at the end of the day, tourism is a global
business, and it takes international efforts to turn tourism into a force for
good. Copenhagen has the ability and the responsibility to contribute
to this endeavour."
Read
the full strategy: www.wonderfulcopenhagen.com/wonderful-copenhagen/about-us/strategy
Image
Credit: © Daniel Rasmussen
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