Tourexpi
Shiso City, situated in the central-western part of
Hyogo Prefecture and around 90 minutes by car from Kyoto and Osaka, is gaining
attention as a new destination for sustainable tourism in Japan. Drawing on its
extensive forest landscapes, long-standing fermentation culture and a
community-revived forest railway, the city is developing tourism experiences
that focus on depth, authenticity and local heritage.
Although still relatively little known, partly due to
the difficulty of reading its name, Shiso City’s sense of being undiscovered is
increasingly appealing to travellers seeking meaningful alternatives to mass
tourism. New initiatives highlight the city’s natural and cultural resources
and frame them as immersive experiences rather than sightseeing attractions.
A forest landscape shaping life and travel
Around 90 per cent of Shiso City’s land area is
covered by forests. For generations, forestry has been central to the local
economy and everyday life. From the Taisho era through the late Showa period,
forest railways ran through the mountain valleys, transporting timber and
supporting regional development.
Today, these forests are being reinterpreted as
experiential assets for visitors. Rather than serving purely as scenery, they
form the basis of activities that connect nature, history and wellbeing.
Community revival of a forest railway
One of the most distinctive projects is the revival of
a forest railway at Forest Station Haga. Restored by a community-based
organisation and reopened in the summer of 2023, the railway uses a diesel
locomotive previously employed for erosion control and forestry work. With
approximately 678 metres of track and a restored station building, it now
operates regularly on weekends.
The experience allows visitors to engage directly with
the history of Shiso City’s forestry industry by travelling along the former
transport routes. The surrounding facilities include hot spring baths and
accommodation, while a nearby roadside station offers local specialities and
regional products.
Forest therapy and gorge landscapes
Shiso City is among the first areas in Hyogo
Prefecture to be certified as a Forest Therapy Base. Akasai Gorge, often
referred to as the “Western Oirase Gorge” for its resemblance to the well-known
Oirase Stream in northern Japan, is a focal point of this programme.
Former forest railway paths along the gorge have been
transformed into therapy trails. Waterfalls, clear streams and dense woodland
create a setting designed for calm and restoration. Other scenic areas include
Fukuchi Gorge, praised by Japanese author Seiko Tanabe, and the Onzui area,
where traces of historic forest railways remain visible.
Fermentation heritage and sake culture
Fermentation is another pillar of Shiso City’s
identity. Historical records in the Harima Fudoki, Japan’s oldest surviving
regional chronicle, note sake production at Niwata Shrine, suggesting that
brewing has been rooted in the area since ancient times.
In the Yamazaki district, a historic sake brewery
street continues to operate, with two breweries still producing today. Visitors
can take part in brewery tours and tastings, gaining insight into traditional
sake-making. One long-established brewery, founded in 1768, also runs a
restaurant focused on fermented foods, integrating local cuisine with cultural
storytelling.
A model for experience-led regional tourism
Shiso City has developed model itineraries that
combine forest therapy walks, gorge exploration, heritage railway rides and
sake- and fermentation-based dining. These programmes range from day trips to
overnight stays and are designed to be flexible and experience-driven.
As Shiso City marks the 20th anniversary of its
municipal establishment in 2025, it is intensifying its outreach to both
domestic and international audiences. Rather than pursuing volume, the city
positions itself as a destination for travellers seeking quiet depth,
sustainability and a close connection to Japan’s regional landscapes and
traditions.
Through forests, fermentation and living history,
Shiso City presents a contemporary model of tourism grounded in place and
community.
Image Credit: © Tourism Media Service
The most interesting news
Read the News

Global cruise market forecast to nearly double by 2034
Passenger growth, fleet expansion and rising demand for premium and experiential travel are expected to drive the market to $38.5 billion
Read the News

Hotel Indigo reaches 200 hotels as global expansion accelerates
IHG’s Luxury & Lifestyle brand has doubled its footprint since 2019 and has another 134 properties in the development pipeline
Read the News

Emirates launches first daily Dubai-Helsinki service
The new year-round route gives Finland its only direct connection to the UAE and opens new one-stop links to Asia, Africa, the Indian Ocean and Australasia
Read the News

Türkiye’s underwater heritage reveals ancient Mediterranean trade routes
More than 430 shipwrecks have been documented along the Mediterranean coast, while new excavations and museum projects are bringing thousands of years of maritime history to a wider audience
Read the News

WTTC and ICC join forces to strengthen tourism SMEs worldwide
New partnership targets regulatory, financial, digital and mobility barriers affecting small and medium-sized businesses across global Travel & Tourism
Read the News

Eurowings expands Middle East network with new Baghdad flights
New services from Berlin and Düsseldorf will complement connections to Dubai, Jeddah, Tel Aviv, Beirut, Erbil and Amman in the 2026/27 winter schedule
Read the News

Costa Rica launches interactive map of natural and cultural heritage
Free bilingual platform combines tourism, biodiversity, marine science, history and geography in a digital exploration tool
Read the News

TUI Blue puts holistic wellness at the centre of Asian escapes
TUI Blue Berawa in Bali and TUI Blue Angkor Grace in Cambodia combine yoga, recovery, healthy cuisine and local wellbeing traditions with a relaxed resort experience
Read the News

SpongeBob musical to debut at sea on Royal Caribbean’s Hero
Broadway-inspired production will headline the entertainment programme when the new Icon Class ship begins Caribbean cruises from Miami in August 2027
Read the News

Thailand links Middle East travel trade with 80 tourism businesses
Forty representatives from the UAE and Saudi Arabia met Thai suppliers after a six-day product discovery programme in Pattaya, Hua Hin and Bangkok
Read the News

Phuket Vegetarian Festival brings Hokkien traditions to the streets
The nine-day celebration from 10 to 18 October combines shrine ceremonies, processions and centuries-old rituals across Phuket City
Read the News

RIU repositions Riu Touareg as family resort after major renovation
The 1,181-room resort on Boa Vista has reopened with redesigned accommodation, expanded dining and a new focus on families
Read the News

Holland America Line to add Arcadia as 12th ship in 2029
The Vista Class vessel will transfer from P&O Cruises, adding capacity for more than 2,000 guests and supporting Holland America’s fleet modernization program
Read the News

Spain welcomes 12.3 million international tourists in August
International visitor spending exceeded €17.8 billion during the month, while arrivals rose 9.2% and destinations outside Spain’s main tourism regions recorded particularly strong expenditure growth
Read the News

Southeast Asian travellers look beyond China’s traditional gateways
Traveloka data shows bookings to China’s emerging city destinations growing more than twice as fast as demand for Beijing, Shanghai, Guangzhou and Shenzhen
Read the News

Tempo by Hilton to make German debut at Munich Airport Arena
The 199-room lifestyle hotel is scheduled to open in 2029 as part of the new MUNICH ARENA entertainment campus near Munich Airport
Read the News

Lufthansa Group expands Japan network to 50 weekly flights
Lufthansa will return to Nagoya and add daily Frankfurt–Tokyo Narita services as the group significantly increases Japan capacity for Summer 2027
Read the News

Silversea adds 103 voyages for 2028-2029 season
The new collection spans 56 countries and introduces culinary sailings, 29 new ports and a 75-night circumnavigation of South America
Read the News

Hyatt Centric Sapporo opens as new base for exploring Hokkaido
The 216-room property is the Hyatt Centric brand’s first hotel in Hokkaido, combining a central Sapporo location with a strong focus on regional design and cuisine
Read the News

Oktoberfest draws growing interest from Asian travellers
Agoda data shows strong search growth from China, India and Japan, while visitors increasingly combine Munich with other German destinations
Read the News

Indonesia targets Australian travellers with quality tourism strategy
Bali, Lombok, Labuan Bajo and Borobudur anchor a campaign designed to encourage longer stays, higher-value travel and deeper local experiences