ITB Berlin 2026 launches ITB Navigator for matchmaking and show preparation - Get updated on what's happening in tourism!

ITB Berlin has launched the ITB Navigator, a new digital platform designed to help participants prepare efficiently for ITB Berlin 2026. The free tool brings together matchmaking, networking, programme search and practical trade show information in one central interface and is now available to trade visitors, buyers, exhibitors and media representatives.

Access to the ITB Navigator is granted with a valid ITB Berlin ticket, membership of the ITB Buyers Circle or media accreditation. Users can create a personal profile and make use of a wide range of functions, including the newly introduced Networking feature, which supports targeted business preparation well in advance of the event.

Smarter networking through automated matchmaking

At the core of the ITB Navigator is its Networking function, which provides an overview of all registered participants who have enabled direct contact in their profiles. The integrated Matchmaking feature uses the information in fully completed profiles to generate automated, personalised contact recommendations. This helps users identify relevant business partners more quickly and focus on meaningful professional exchanges.

Each recommendation is accompanied by a relevance indicator showing how closely a suggested contact matches the user’s own profile, including a percentage score. In addition to automated suggestions, users can search manually through participant lists using precise filters, making it possible to identify suitable partners, arrange meetings and build leads in a targeted way. The function is aimed at trade visitors looking to do business, establish strategic contacts or connect with media representatives.

All key information in one place

Beyond networking, the ITB Navigator offers a comprehensive set of tools for trade show preparation. These include exhibitor portfolios and news, the convention and event programme, an appointment calendar and general trade fair information. An interactive map of the exhibition grounds will be available from late January.

During ITB Berlin itself, geo-based functions will support on-site orientation. Users can view their current location on the interactive map and receive information about sessions or events taking place nearby, helping them navigate the show more effectively.

ITB Berlin app to follow in late January

From late January, the new ITB Berlin app will complement the ITB Navigator and will be available free of charge via Google Play and the Apple App Store. Users can log in with the email address used when purchasing their ticket and gain access to their personal appointment calendar, saved contacts from the ITB Navigator and a digital version of their ITB Berlin ticket and BVG public transport ticket.

The app also includes an exhibitor and product directory, the interactive grounds map and the full event and convention programme. Bookmarking and memo functions support individual scheduling, with all content available in German and English.

For exhibitors, the app offers an optional Lead Scanning add-on. Team members assigned to an exhibitor profile can scan visitor badges and collect contact details directly via the app. The resulting leads are consolidated and can be exported for further use. This add-on is available via the ITB Berlin Advertising Shop.

Discounts on tickets and public transport

ITB Berlin is offering discounted unlimited passes to members of selected tourism associations and travel organisations, including AER, ASR, DRV, forum anders reisen, HSMA, TSS, VDVO and VIR. Association members can purchase the unlimited pass for 65 euros instead of the regular price of 80 euros.

In cooperation with Berliner Verkehrsbetriebe, trade visitors, students and exhibitors can also add a reduced-rate public transport ticket for fare zones ABC when purchasing their ITB ticket online. The initiative is intended to encourage the use of public transport and support more sustainable travel to the trade show. A BVG ticket is valid for the same period as the corresponding ITB pass, and existing bookings can be upgraded accordingly.

Image Credit: © ITB Berlin