Basketball Greats Stephen Curry and Zaza Pachulia Unveiled as UN Tourism Special Ambassadors - Get updated on what's happening in tourism!

The addition of two of the greatest athletes in modern history to UN Tourism’s roster of Special Ambassadors marks a major step forward in promoting the transformative power of sports tourism. Stephen Curry is celebrated as one of the greatest basketball talents of all time. He has led the Golden State Warriors multiple NBA championships and is widely credited with revolutionizing the modern game. Curry’s appointment as Ambassador for Sports Tourism will bring UN Tourism’s mission to the attention of a massive global audience and harness his energy to boost recognition of the power of sports tourism to create opportunity and drive growth.

Welcoming the signings, UN Tourism Secretary-General Zurab Pololikashvili says: “It’s a huge thrill and a real honour to welcome the world-famous athletes Stephen Curry and Zaza Pachulia into the UN Tourism family. Their achievements on the basketball court and their commitment to community development make them exemplary figures to promote the benefits of sports tourism worldwide. Curry and Pachulia will help take UN Tourism’s work in the promotion of sustainable and inclusive sports tourism to the next level.”

In their new roles, Curry and Pachulia will work to promote the positive impact of sports tourism on communities and economies worldwide. As Ambassadors for UN Tourism, Curry and Pachulia will engage in initiatives that highlight how sports can drive tourism, foster cultural understanding, and contribute to sustainable economic growth. Their involvement aims to inspire travellers and sports enthusiasts to explore diverse destinations through the lens of athletic events and activities.

The two basketball legends join UN Tourism’s growing roster of Special Ambassadors. Drawn from the worlds of sports, culture and business, they bring excellence in their respective fields as well as a commitment to promoting tourism as a force for opportunity and understanding.

Image Credit: UN Tourism