Amadeus to Drive Digital Transformation for Corporate Information Travel

International

Malaysia-based CIT selects Amadeus Travel Platform to modernize technology and expand content offering

Amadeus, a leading provider of travel technology solutions, has been selected by Corporate Information Travel Sdn. Bhd. (CIT) as its strategic partner for a full digital transformation. As part of the agreement, CIT will migrate to the Amadeus Travel Platform, gaining access to more comprehensive air content and next-generation technology capabilities.

Building a future-proof travel business

“We are confident that Amadeus will help us deliver on our digital transformation vision,” said Thaddeus Foo, Managing Director, CIT. “Our goal is to create a future-proof, scalable system that supports growth and efficiency. By reducing repetitive tasks for our consultants, we can place greater emphasis on customer service and our company values. With Amadeus’ technology, we will also enhance our client-facing website with modern content, including NDC, to strengthen CIT’s competitiveness in the digital retail space.”

A strategic partnership for Asia Pacific

“This partnership underscores Amadeus’ role in powering the future of travel agencies in Asia Pacific through innovation and efficiency,” said Ramona Bohwongprasert, SVP – SE Asia, Inside Sales & Startups APAC, Travel Sellers, Amadeus. “We are delighted to support CIT in its end-to-end digital transformation and content revamp. This collaboration highlights the strength of Amadeus’ holistic travel technology offering — from digital retailing and automation to productivity and back-office solutions. It also demonstrates how agencies across Southeast Asia are embracing next-generation technology to scale and future-proof their businesses.”

About Corporate Information Travel (CIT)

Headquartered in Kuala Lumpur, CIT was established in 1985 as a pioneer in business travel management and recently celebrated its 40th anniversary. The company provides instant airline reservations and ticketing services, including corporate ticketing facilities, offering competitive fares from more than 130 airlines worldwide.