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AlUla Expands Global Presence with Five New DMC Partnerships
AlUla has signed agreements with five new Destination Management Companies (DMCs), strengthening its global reach and enhancing curated travel experiences.
AlUla Expands Global Presence with Five New DMC Partnerships

The new partnerships were formalized during the Arabian Travel Market (ATM) in Dubai and include AlFares International and Athaar Arabia, targeting the UK market, as well as UTA, CTTC, and Talia Tourism, focusing on inbound travel from China.

This strategic expansion brings AlUla’s DMC network to 13, reinforcing its reputation as a world-class destination known for its cultural heritage, natural landscapes, and luxury hospitality. The new DMCs will support tour operators and travel agencies worldwide, offering comprehensive package experiences, including transportation, accommodations, and bespoke itineraries.

AlUla continues to grow in global recognition with initiatives like the Forever Revitalising campaign and the AlUla Moments events series. With improved accessibility via major hubs like Riyadh, Jeddah, Dubai, and seasonal routes from Manama and Amman, AlUla is now more accessible to international visitors than ever before.

Image Credit: © Royal Commission for AlUla


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