Tourexpi
Digital
travel platform Agoda has released its ranking of Asia’s most popular rural
destinations, based on millions of accommodation searches between February and
August 2025. The Cameron Highlands (Malaysia) top the list, followed by Khao
Yai (Thailand) and Puncak (Indonesia). Other high-ranking locations include Fujikawaguchiko
(Japan), Kenting (Taiwan), Sapa (Vietnam), Munnar (India), and Pyeongchang-gun
(South Korea).
These
highland and countryside destinations are gaining momentum as travelers move
beyond urban hotspots in search of authenticity, landscapes and cultural
immersion. The trend reflects a broader demand for experiences that combine
wellness, sustainability and local connection.
Highlights
of the top destinations
·
Cameron Highlands, Malaysia: Famous
for tea plantations, flower gardens and hiking trails.
·
Khao Yai, Thailand: Home to Thailand’s
oldest national park, waterfalls and safaris.
·
Puncak, Indonesia: A cool-climate
retreat with mountain views, markets and paragliding.
·
Fujikawaguchiko, Japan: Gateway to
Mount Fuji, hot springs and seasonal festivals.
·
Kenting, Taiwan: Coastal national park
with beaches, reefs and water sports.
·
Sapa, Vietnam: Terraced rice fields,
ethnic minority villages and trekking routes.
·
Munnar, India: Tea plantations,
wildlife sanctuaries and misty mountain scenery.
·
Pyeongchang-gun, South Korea: Olympic
heritage, winter sports and year-round outdoor adventure.
Voices
from Agoda
“Agoda
is thrilled to highlight these rural destinations that offer travelers a chance
to experience the heart and soul of Asia,” said Jun Dong, Associate Vice
President. “Whether it’s escaping city life or exploring small-town charm, our
platform makes it easy to book flights, stays and activities all in one place.”
Tourism
potential
With
Asia’s rural and highland regions stepping into the spotlight, destinations
gain opportunities to diversify their tourism offer, attract off-season
travelers, and promote sustainable experiences rooted in local culture.
Agoda
lists over 6 million holiday properties, 130,000 flight routes and 300,000
activities, available for seamless booking via app or website.
For
more information, visit Agoda.com.
Image
Credit: © Agoda
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