Agoda and Saudi Tourism Authority join forces to attract more travelers from Asia

International

‘Spectacular Saudi’ campaign launches across 11 key markets to showcase the Kingdom’s heritage and experiences

Digital travel platform Agoda, through its strategic partnerships division Rocket Travel by Agoda, has announced a long-term collaboration with the Saudi Tourism Authority (STA) to promote Saudi Arabia’s cultural richness and diverse attractions to travelers across the Asia-Pacific region. The partnership was unveiled during WiT Singapore with the launch of the ‘Spectacular Saudi’ campaign, which uses immersive storytelling, curated experiences, and exclusive travel offers to boost inbound tourism from 11 Asian countries.

Expanding reach across Asia-Pacific

Running until 28 February 2026, the ‘Spectacular Saudi’ campaign targets travelers from Singapore, China, India, Indonesia, Pakistan, Malaysia, Bangladesh, Japan, Australia, South Korea, and Thailand. The STA will employ Agoda’s Media Solutions to reach active travelers through precision marketing across Agoda’s digital platforms and external media channels. The initiative aims to significantly increase awareness and travel demand for Saudi Arabia among Asian audiences.

A four-year strategic partnership

The collaboration between Agoda and the Saudi Tourism Authority will extend through 2029, combining digital marketing, social media campaigns, and targeted advertising. In addition to onsite banners and brand amplification, the campaign will feature special discounts on selected accommodations across Saudi Arabia to drive direct bookings.

Dedicated landing pages will highlight Saudi’s hidden gems and iconic destinations, while participating hotels will gain enhanced visibility and premium placement to connect with thousands of travel-ready users across Agoda’s global network.

Voices from the partnership

“We are pleased to collaborate with the Saudi Tourism Authority on the ‘Spectacular Saudi’ campaign,” said Damien Pfirsch, Chief Commercial Officer at Agoda. “By combining our experience in engaging travelers from Asia with their vision for the Kingdom, we aim to inspire new journeys and contribute to the continued growth of Saudi Arabia’s tourism sector.”

Alhasan Aldabbagh, President of APAC at the Saudi Tourism Authority, added: “Our strategy focuses on high-impact partnerships that provide access to global consumer markets. Leveraging Agoda’s extensive reach helps us position Saudi Arabia as a top travel choice for millions of potential visitors. This campaign plays a crucial role in accelerating the Kingdom’s tourism growth.”

Strengthening Saudi Arabia’s global tourism footprint

The partnership reflects a shared commitment to connect travelers with Saudi Arabia’s vibrant culture, heritage, and natural beauty. With Agoda’s extensive inventory of over six million properties worldwide, along with flights and activity offerings, the collaboration promises travelers exceptional value and variety while supporting Saudi Arabia’s ambitions to become a leading global tourism destination.