New digital inspiration channel: TUI informs via WhatsApp

Germany

News, travel inspiration and insights directly on your smartphone.

With over two billion users, WhatsApp is the leading messenger worldwide. For a few weeks now, WhatsApp has also been offering media and company updates that users can follow – and TUI is one of the first brands to do so. Our guests can now follow TUI on WhatsApp. In the “Updates” tab, interested persons will get posts from TUI several times a week – including travel inspiration, authentic stories from TUI colleagues, entertainment & quiz formats as well as news on sustainability topics.

“Identifying new trends early is particularly important in social media. TUI is present on all major social media platforms – but WhatsApp has not been an easy field for brands in the past. Now this is changing, and we are the first major travel brand to join in”, says Stefan Siemon, Senior Manager Social Media & Digital Communications at TUI Group.

With WhatsApp, TUI is adding a new digital channel to its international digital communication strategy. This is a global inspiration channel in English. Followers cannot reply directly, but can react with an emoji.

TUI is taking on a pioneering role in the tourism industry with this new communication offering. The channel function was recently introduced by WhatsApp in October 2023. According to the parent company Meta, around 30 million people are using the messaging service in the UK.