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IHG Hotels and Resorts signs first Garner hotel in Türkiye
IHG
Hotels & Resorts (IHG), one of the world’s leading hotel companies,
announces the signing of its first Garner hotel in Türkiye in a franchise
agreement with FRT Turizm and support by AB Consulting led by Ahmet Bilgin. The
126-guestroom hotel will consist of four separate buildings and is expected to
open in 2025. The signing comes just one month after IHG held its Turkish
Investor Day and introduced the Garner brand to the market.
Garner
is IHG’s new brand in the midscale conversion space. It builds on both the
company’s leading position in the Mainstream segment and its success in
launching and growing conversion brands. The popularity of the brand has grown
across the world amongst hotel owners, with 79 signings and four openings since
launch*. The brand allows investors to generate stronger returns thanks to its
extremely competitive conversion cost per key, flexible design standards to
accommodate unique footprints, and an ability to reduce pre-opening costs by
quickly moving to operational and now-open status.
Each
Garner property also benefits from quick access to IHG’s enterprise to support
throughout the lifecycle of the hotel. This includes its digital capabilities,
global sales organisation, award-winning distribution systems, and its loyalty
programme, IHG One Rewards – which now has over 130 million members.
It
is focused on an unrivalled commitment to provide guests with a relaxed and
purposefully different stay experience at a price that’s hard to find. The
brand is designed to deliver on what guests expect and the amenities they value
most – from a convenient location, a great night’s sleep, satisfying snacks
available 24/7 in the Garner Shop and a delicious breakfast worth getting up
for.
The
hotel will be the ideal location for transient guests with its proximity to the
new International Istanbul Airport – the seventh busiest airport in the world
welcoming over 64.3 million passengers every year – and with the brand promise
to deliver ‘easy going stays that get you on your way’.
(Mrs)
Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts,
commented: “With the first Garner hotel being signed just one month after
we introduced the brand to our Turkish investors, it is promising to see the
continued confidence our owners have in IHG’s brands. This remarkable
achievement would not have been possible without our trusting relationship with
FRT Turizm and the support of Ahmet Bilgin and his company AB Consulting. This
will be the second property we open together in 2025 alongside Holiday Inn
Express Istanbul Airport Arnavutkoy district, Istanbul.
I’m
confident our Garner brand will continue to grow as more owners across Türkiye
and the continent understand the flexibility and strong returns, backed by
IHG’s powerful enterprise, that the brand offers.”
Fırat
Çelebi and Vedat Çelebi, board members of FRT Turizm, said: “Hearing about
the Garner brand during IHG’s Investor Day, we knew it would seamlessly fit
into our location in Arnavutkoy. We look forward to welcoming travellers to the
first Garner in Türkiye once we open our doors next year and becoming the first
choice for all transit guests looking for a quick, convenient stay before
heading to the airport.”
Türkiye
continues to be an important market for IHG where it operates 31 open hotels
across five brands (Six Senses, InterContinental, Crowne Plaza and the Holiday
Inn brand family), and has a robust pipeline of 12 hotels*.
*Numbers
as at 30 June 2024
Image
Credit: IHG Hotels
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