Amadeus drives travel innovation with agentic AI hackathon in Bangkok

Thailand

Travel tech teams from across Asia Pacific reimagine booking, personalization, and operations with AI-powered solutions

Global travel technology leader Amadeus has hosted a pioneering travel hackathon in Bangkok, bringing together some of the most innovative minds in the Asia Pacific travel ecosystem. The event focused on harnessing agentic AI to simplify traveler experiences, enhance personalization, and optimize travel operations across the booking journey.

AI and collaboration at the heart of innovation

Participants were challenged to reimagine how travelers search, book, and experience their trips using Amadeus Self-Service APIs and Google Cloud’s AI tools, including Gemini Models, Agent Engine on Vertex AI, and the Agent Development Kit (ADK).

Teams from across the region – including AsiaOneClick, PKFARE, CIT, ClearTrip, Richmond Tours, Golden Destinations, House of Travel, MakeMyTrip.com, Shindai/BCDTravel, Trip.com, and Travel Cue – presented creative prototypes ranging from AI-driven disruption prediction tools for corporate travelers to budget-sensitive personalized trip planners and AI-generated booking visuals depicting travelers on their journeys.

Winning solutions and standout ideas

The judging panel, composed of experts from Amadeus and Google, evaluated the projects on innovation, feasibility, and presentation quality. The winners were:

· Winner: Trip.com – Click & Go: Your Personalized Travel Assistant

· 1st Runner-up: ClearTrip – MyTravel.ai: Personalized Inspiration

· 2nd Runner-up: Richmond Travels – RABBIT: Easy Business Travel Assistance

· Hackers’ Favorite: AsiaOneClick – FareSmart AI: Autonomous Search Agent

Coco Shu, CTO of Trip.com Flight Business, commented:

“This recognition highlights our dedication to continuously improving the customer journey through next-generation travel technology. We look forward to collaborating with partners worldwide to advance AI-driven innovation for travelers everywhere.”

A platform for real-world transformation

Jerome Daniel, SVP R&D and Head of Search, Travel Shopping and Reservation at Amadeus, emphasized the long-term vision:

“Hackathons like this help us bring the future of travel closer. The creativity and collaboration we’ve seen here will inspire real-world solutions that transform how people move and connect.”

By combining agentic AI with industry collaboration, Amadeus aims to accelerate a new era of smart, seamless, and sustainable travel experiences.