WTTC Report Highlights Global Benefits of Cruise Tourism

International

New study shows cruise tourism supports jobs, local economies and long-term destination development

The World Travel & Tourism Council has released its latest report, Cruising for Impact, outlining the positive role cruise tourism plays in communities and destinations worldwide. According to the study, the cruise sector contributes significantly to economic development, employment and community vitality in coastal and port regions.

The report highlights how cruise tourism connects travelers with new destinations while creating opportunities for local businesses and supporting livelihoods across tourism-dependent economies.

Major contribution to the global economy

According to the report, cruise tourism generated US$98.5 billion in global GDP in 2024 and produced a total economic output of US$199 billion. The sector supported approximately 1.8 million jobs worldwide and delivered US$60.1 billion in wages.

Research cited from Cruise Lines International Association shows that more than 60 percent of cruise passengers return to destinations they first discovered during a cruise. This trend indicates that cruise travel not only introduces visitors to new locations but also stimulates repeat tourism and long-term demand.

Strong links with local economies

The report emphasizes the integration of cruise tourism with local economies. More than 1.4 million jobs are supported onshore in ports and surrounding communities. Globally, the data suggests that one full-time job is supported for every 20 cruise passengers.

In addition, the research identifies US$93 billion in direct cruise-related spending, much of which benefits local entrepreneurs, small businesses and tourism micro-economies in port cities and coastal destinations.

Seven pillars of community impact

The report outlines seven key areas in which cruise tourism contributes to positive social outcomes. These include job creation and skills development, diversity and inclusion, community enrichment, cultural preservation, infrastructure development, environmental innovation, and support in health and crisis response.

It also highlights the importance of collaboration between destinations, local communities and industry partners to ensure that tourism growth remains inclusive and sustainable.

Growing role in global tourism

Cruise passenger capacity is projected to increase by 19 percent between 2022 and 2028, suggesting that the sector will play an even greater role in supporting destinations worldwide.

Gloria Guevara, President and CEO of the World Travel & Tourism Council, said: “Cruise tourism brings real and lasting positive benefits to communities around the world. When travellers discover a destination through cruising and choose to return, they create ongoing opportunities for local businesses, support jobs, and contribute to the long-term vitality of those communities. This report highlights the powerful positive impact of cruise tourism, showing how it connects people, supports livelihoods, and creates shared value for destinations around the world.”

The WTTC also emphasizes the importance of integrating cruise tourism into national tourism strategies, with a focus on local sourcing, workforce development and close cooperation with host communities. According to the report, aligning tourism growth with long-term social value can help ensure that cruise tourism continues to support inclusive and resilient communities around the world.