Tourexpi
SynXis
Insights simplifies decision-making by providing a holistic view of SynXis
reservation data with ready-made visualizations and daily data updates. This
modern approach gives property and chain-level administrators access to
performance metrics, significantly reduces manual effort, and eliminates the
need for individual hotels to rely on central chains to share this information.
By putting data directly in the hands of hoteliers, SynXis Insights enables
faster, more informed decision-making and the implementation of
data-driven, revenue-generating strategies.
"The
launch of SynXis Insights marks a significant milestone in our commitment to
providing our customers with better reporting and data," said Scott
Wilson, President of Sabre Hospitality. "We are enabling our customers to
make informed decisions that drive revenue and improve overall business
performance."
SynXis
Insights offers more than 15 filtering options, allowing users to compare data
across previous years and focus on specific metrics such as bookings, room
nights, revenue, or average daily rate (ADR). This flexibility ensures that
hoteliers can tailor their analyses to meet their unique needs and objectives.
"SynXis
Insights provides HotelREZ with easy-to-interpret data, helping us drive
informed decision-making, enhancing our operational efficiency and customer
understanding," said Jennifer Morgan, Director of Account Management,
HotelREZ. "It is a welcome addition to our offering as we need information
presented in a clear, concise way which we can easily digest and use for our
strategic planning."
SynXis
Insights, developed as part of Sabre's strategic innovation partnership with
Google, utilizes Google Cloud's powerful data and analytics tools to provide
visualizations of historical and forward-looking customer production from the
SynXis platform. The tool integrates reservation data from SynXis Booking
Engine, SynXis Voice Agent, Global Distribution System (GDS), and Online Travel
Agencies (OTAs) via Channel Connect, offering six detailed dashboards: Channel
Performance, Lead Time Insights, Performance Overview, Rate/Room Performance,
Time of Booking Insights, and Travel Agent Performance.
"We
have invested significant time and resources into developing SynXis
Insights in direct response to our customers' needs," said Hannah
Garcia, Director of Product Management at Sabre Hospitality. "Through
extensive user interviews and rapid concept development, we created a tool that
provides great insights while also providing the security, stability, and
scalability our customers expect. Our early adopter group, which includes
renowned brands like HotelREZ, Hard Rock Hotels, and COHO Res, has provided invaluable
feedback, ensuring that SynXis Insights is a robust and effective solution for
the hospitality industry."
As
part of Sabre's vision for 2025 and beyond, SynXis Insights will add reporting
for customers who use Sabre's GDS Media and Digital Marketing services, as well
as enhanced reporting for SynXis Booking Engine. Further in the future, there
are plans to integrate additional data sources and advanced analytic
capabilities. This ongoing development underscores Sabre's dedication to
driving innovation and excellence in the hospitality industry. By providing
comprehensive data analytics and reporting tools, Sabre enables its customers
to discover trends in business performance, optimize their
distribution strategies, and boost revenue.
For
more information about SynXis Insights and how it can transform your hotel
operations, please visit the SynXis Insights page on our website.
Image
Credit: © Sabre Corporation
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