Agoda unveils 2026 Travel Outlook Report

International

Asia’s tourism sector enters a new era shaped by tech innovation, streamlined travel and shifting consumer expectations

Agoda has released its 2026 Travel Outlook Report, presenting an in-depth look at how travel in Asia is changing and which forces will shape the coming year. The digital travel platform points to rapid technological shifts, smoother travel processes and new demand patterns across the region. “The travel landscape is evolving at an unprecedented pace, and Asia is at the forefront of emerging trends,” said Omri Morgenshtern, Agoda’s Chief Executive Officer. “With so many moving parts, 2026 feels like the beginning of a new era in travel.”

A region in motion: from visa reforms to expanding flight networks

Drawing on survey responses and industry data, the report highlights efforts across Asia to reduce friction in every stage of the travel experience. Investments in airport infrastructure, streamlined visa policies and advances in digital payments are making cross-border travel more accessible. Airlines in the Asia-Pacific region are set to receive an estimated 615 new aircraft in 2026, supporting both intra-regional and long-haul growth. At the same time, AI is accelerating the convergence of travel services, with travelers expecting technology to offer inspiration, simplify booking and tailor their journeys more precisely.

Value-driven choices and the rise of secondary destinations

Agoda’s survey confirms that price remains a decisive factor when choosing accommodation. Travelers are searching for deals that allow them to stretch their budget and explore more deeply. Secondary destinations are rising in popularity as visitors seek authenticity and meaningful encounters with local culture. Experiential travel—whether concerts, culinary trips or other immersive experiences—continues to shift into the mainstream as travelers prioritize memorable moments over ticking off well-known sights.

Preparing for 2026: agility and innovation as key drivers

The report emphasizes that staying responsive to technological change and traveler expectations will be essential for the industry’s growth in 2026. Understanding what travelers value, and anticipating how those preferences evolve, will open new opportunities for both established brands and emerging players.

With access to more than 6 million holiday properties, over 130,000 flight routes and more than 300,000 activities worldwide, Agoda offers breadth across all segments of travel. Further details and the full 2026 Travel Outlook Report can be found on Agoda’s website; the report is available for download at https://ago-da.co/2026-report.