Tourexpi
Radisson Hotel Group Launches Creator Hub: A New Platform for Authentic Travel Storytelling
Radisson Hotel Group has launched Creator Hub, a
global platform that links emerging content creators with Radisson Hotels &
Resorts. Designed for creators with 1,000–30,000 followers on Instagram or
TikTok, the initiative replaces traditional paid partnerships with personalized
three-night stays, encouraging more inclusive and community-driven travel
storytelling.
Opportunities for emerging creators
Through non-monetary collaborations, creators gain
access to Radisson’s international portfolio while producing visuals and
narratives that reflect the brand’s focus on design, wellbeing, local culture
and gastronomy. Participants also receive Radisson Rewards benefits — including
upgrades, early check-in and tailored experiences — plus a gamification system
that rewards creativity and engagement.
A shift toward authenticity
Now active across more than 210 hotels, Creator Hub
expands Radisson’s year-round influencer activity by emphasizing accessibility
and authentic voices.
“With Creator Hub, we’re opening the door to a new
kind of collaboration … empowering a new generation of storytellers,” said
Roberto Tamayo, Director of Global PR, Social Media & Influencer Marketing.
Technology-enabled creativity
The platform provides creators with briefs and
guidelines to ensure alignment with Radisson’s vision while preserving
individual style. For hotels, it delivers a steady flow of high-quality content
for local and global use.
Hotel teams, such as those at Radisson Blu Hotel Paris
Marne-la-Vallée, describe the program as a powerful way to showcase personality
and connect with younger travelers.
Meeting creators where they are
As audiences increasingly favor genuine voices over
traditional advertising, Creator Hub allows Radisson to reach travelers through
trusted creators. Participants like @theoandrodrigotravel highlight the
platform’s innovative approach and supportive environment.
How to join
Creators can apply by contacting social.media@radissonhotels.com
or sending a DM to Radisson Hotel Group on Instagram or TikTok. The program
offers three-night stays for two guests at participating hotels, along with
structured support and Radisson Rewards benefits.
Creator Hub is now live, inviting creators to help
shape the next chapter of hospitality content.
Image
Credit: © Radisson Hotel Group
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