Marriott International posts record growth in Greater China - Get updated on what's happening in tourism!

Marriott International reported record-setting expansion in the Greater China region in 2025, signing more than 200 agreements across its brand portfolio. The figure represents a 25% year-on-year increase in annual signings, with the company averaging more than one deal every two days and adding over 36,000 rooms to its regional development pipeline.

The results highlight Marriott’s continued strategic focus on Greater China, one of its key global growth markets.

Continued confidence in the market

Yibing Mao, President, Greater China, Marriott International, said: “Two consecutive years of record-breaking growth in the region further exemplify our confidence in deepening Marriott’s footprint in Greater China. Fueled by our continued focus on localization, this strong momentum reinforces our long-term market potential and enables us to deliver exceptional travel experiences across more destinations. Looking ahead, we intend to remain steadfast to our customer-centric approach to deliver more locally relevant products and experiences, further unlocking the power of travel to connect guests with the journeys that matter most to them.”

Luxury and premium brands expand footprint

Luxury and premium brands remained a central pillar of Marriott’s development strategy in 2025. Key signings are expected to strengthen the company’s presence in major urban markets, including Guangzhou, Shenzhen and Nanjing.

Among the notable projects, Marriott plans to introduce its second Ritz-Carlton Reserve in Dunhuang, a historic destination along the Silk Road. The coastal resort city of Sanya is also slated to welcome its second St. Regis Resort.

In the premium segment, Marriott signed more than 30 agreements during the year. The company marked several milestones, including the regional debut of Apartments by Marriott Bonvoy. Artik Suzhou, Apartments by Marriott Bonvoy, signed in early 2025, opened in Suzhou on February 6, 2026, less than a year after the agreement was concluded.

Design Hotels returned to mainland China with the opening of The ArcadiaPlace, Lugu Lake, while Renaissance, Westin and Sheraton Hotels & Resorts are preparing to debut in additional destinations such as Guangzhou, Ji’nan and Huangshan. Marriott also secured multiple dual-brand projects aimed at offering more diversified travel experiences.

Select-service brands emerge as growth engine

Select-service brands continued to gain momentum, with signed deal volume for Fairfield by Marriott, Four Points by Sheraton, AC Hotels and Moxy increasing by 40% compared with 2024.

Fairfield by Marriott reached a milestone of 150 open and pipeline hotels in Greater China. Several properties achieved same-year signing and opening, including projects near Beijing Capital Airport, Shanghai Xuhui Center and Chengdu Tianfu Square.

Four Points by Sheraton celebrated its 100th opening in the region, supported by new agreements in major cities such as Beijing, Chongqing and Shenzhen, as well as leisure destinations including Zhuhai, Guilin and Lushan. AC Hotels by Marriott also expanded through multiple signings in Hangzhou, Wuhan and Xiamen.

Conversions played an increasingly important role in regional growth. Projects such as Four Points by Sheraton Shenzhen Nanshan and AC Hotel Wuhan Hankou illustrate Marriott’s strategy of revitalizing existing properties. The Westin Changsha, signed in August 2025 and opened by year-end, further demonstrated the company’s operational efficiency in conversion-driven expansion.

Strategic development outlook

Gavin Yu, Chief Development Officer, Greater China, Marriott International, said: “Marriott's sustained growth in Greater China through 2025 is underpinned by our robust brand influence, industry-leading loyalty program and channel advantages, as well as the excellence of management and franchising operation models. We plan to continue to cater to the evolving market demands through strategic location planning and diversified travel experiences, while consistently delivering value to our owners.”

Image Credit: © Marriott International