Information Overload: Sabre Finds Content Fragmentation Is A Big Problem

International

Travel agencies around the world are struggling with rising operational costs and inconsistent customer experiences due to a growing fragmentation of content systems.

A new global study commissioned by Sabre (NASDAQ: SABR) reveals that over 91% of agencies are using four or more booking systems, with more than half managing seven or more — a complexity that directly impacts productivity, profitability, and employee satisfaction.

In response, Sabre is launching the SabreMosaic™ Travel Marketplace, an AI-powered platform that brings together the industry’s most comprehensive travel content in one place, simplifying operations and modernizing how travel is sold.

"Every industry faces digital fragmentation," said Jen Catto, Chief Marketing Officer at Sabre. "In travel, that fragmentation has reached a point where it’s no longer manageable. Agencies are telling us they want simplicity, unified access, and technology that empowers them to serve travelers without being slowed down."

Key findings from the survey include:

· 75% of agencies report a growth in the number of content connections over the past three years

· Over 80% believe a single unified platform would lower technology costs

· Nearly 90% manage four or more API integrations, with over half citing them as a significant challenge

· 91% believe AI can enhance productivity and customer experience, though 41% express concern over its long-term impact on the workforce

A Smarter, AI-Enabled Marketplace for a Fragmented Industry

SabreMosaic™ Travel Marketplace marks a leap beyond the traditional Global Distribution System (GDS), offering a cloud-native, content-agnostic solution that supports both Offer- and Order-based workflows. It is designed to empower agencies in a multi-sourced travel environment, giving them the tools to operate more efficiently and serve customers more effectively.

“Travel agencies shouldn’t need to juggle a dozen systems just to function,” said Garry Wiseman, Chief Product and Technology Officer at Sabre. “SabreMosaic simplifies the process with a single, intelligent platform. It’s about more than just content—it’s about delivering the right content at the right time, with AI-driven tools that improve recommendations and streamline sales. We’re not just talking about transformation—we’re delivering it.”

Core benefits of SabreMosaic™ Travel Marketplace:

Access everything. Offer anything. A single connection to the industry’s most extensive content portfolio: 38 NDC airlines, over 150 low-cost carriers, 2 million lodging options, and more than 70 car and rail providers

Smarter sales. AI helps surface the most relevant content quickly, automates key booking and servicing workflows, and increases conversion rates across all travel segments

Built for performance. Cloud-native and modular, the platform supports enterprise-scale transactions, offering continuous availability and the flexibility to grow with the business

With SabreMosaic, Sabre is redefining how travel agencies access, manage, and sell in an increasingly complex landscape. By unifying content, embedding AI where it adds real value, and enabling flexible, scalable workflows, Sabre is helping agencies shift from managing fragmentation to driving sustainable growth.